Product Marketing Manager - Builder Audience

Figma is looking for a Product Marketing Manager, Builder Audience to support our growing suite of products. This role is designed for a versatile marketer who can flex across domains, partnering closely with product, sales, design, and marketing teams to bring highly technical products to market, shape adoption strategies, and drive growth. An ideal candidate is someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies.

This is a full-time role that can be held from our San Francisco Hub or remotely in the United States.

What you’ll do at Figma:

• Own end-to-end product marketing efforts for a key Figma product that touches designers, developers, and/or other builders

• Develop go-to-market strategies for product launches—ranging from 0 → 1 initiatives to enhancements informed by customer feedback

• Translate technical capabilities into clear, differentiated product positioning and messaging

• Partner with Product to run beta programs, including customer outreach, feedback collection, and success story promotion

• Drive adoption and engagement through educational and community-focused content (e.g., tutorials, product tips, guides, events, live sessions)

• Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention

• Equip Sales with competitive positioning and enablement materials that help win and grow accounts

• Define new audiences and lead the strategy for growing Figma beyond our core build users. Identify specific personas, such as PMs or equivalent experience, Developers, and Founders, along with use cases that drive growth

• Dogfood and demo new features to understand their technical limits before they ever reach a customer

We’d love to hear from you if you have:

• 7+ years of experience in product marketing or related roles with experience launching net-new products or 0 → 1 initiatives

• Demonstrated ability to quickly learn and market highly technical products and strong communication skills, with the ability to translate technical details into clear and relevant messaging for diverse audiences

• Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement

• Experience partnering with Product teams and driving alignment with executive partners

• Comfort with technical concepts (e.g., how LLMs work, the software development lifecycle, or no-code logic)—you are unafraid to learn new tools by using them

While not required, it’s an added plus if you also have:

• Experience marketing developer-facing or technical products

• Background in B2B SaaS and/or Enterprise software

• Familiarity with SQL or comfort working with product usage data

• Entrepreneurial, product, or side-project experience in SaaS

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$149,000—$288,000 USD