Product Marketing Associate Director, Technology & Mobile Solutions

Working collaboratively with product management, sales and marketing, the Product Marketing Associate Director is responsible for developing and leading the downstream go-to-market (GTM) strategy and plans that communicate the value of our technology platform, and mobile products and solutions to customers and prospects. You will develop the segmentation, targeting, value proposition, pricing, messaging/positioning, sales training and enablement, KOL/customer advocacy initiatives, marketing collateral and campaign strategies. This role requires a blend of strategic thinking, market analysis, creativity, and strong communication skills.

What you will do:

• Develop clear and compelling value propositions, tailored to customer segments and use cases

• Conduct customer research to inform persona development, targeting, messaging

• Craft messaging that effectively communicates product value, features, benefits, and competitive advantages through various marketing channels

• Create sales training and sales enablement tools effectively positioning products and utilizing clinical data

• Develop KOL/customer advocacy strategy; work closely with key opinion leaders to maximize their participation in peer-to-peer meetings/events, speaking opportunities, case studies, launch activities and educational events.

• Understand the hospital technical and clinical landscape; follow and analyze market and competitive trends to position products and support sales in competitive situations

• Routinely communicate and collaborate with the sales team regarding product launches and updates, implications of new data/research

• Support sales in customer calls as expert in positioning the products

• Work collaboratively with Marketing team to develop campaign strategies at launch and throughout product lifecycle to drive movement through lead funnel (from awareness through purchase)

• Work with Marcom team to craft compelling messages and content across marketing channels (website, literature, promotional campaigns)

• Work with events team to develop conference/trade show strategy and execution plan; lead the effort at the conference

• Perform any other related activities assigned by reporting manager

• This position does not have direct reports.

What you bring:

•  BA/BS in Marketing, Communications, or related field

• 10+ years of marketing experience in medical technology, healthcare enterprise technology, and/or mobile solutions

• Demonstrated leadership including ability to lead cross-functional teams to strategically and tactically execute plans

• Excellent written and verbal communication, and presentation skills

• Strong project management and organizational skills

• Ability to professionally and competently represent company at external events

• Collaborative team player willing to wear many hats and be flexible in a fast-paced, small company environment

• Ability to work on multiple demanding projects simultaneously and quickly adapt to changing priorities

• Demonstrated knowledge of marketing disciplines

What we offer you:

• RapidAI pays 100% for employee coverage & 75% for your dependent coverage for medical, dental & vision premiums.

• Medical Benefits – We offer a range of policies through TriNet 

• Life Insurance/AD&D is 1X times your annual salary

• We pay 100% for Short and Long Term Disability.

• Healthcare and Dependent care flexible spending accounts are available

• A 401k plan is offered through Empower. 

• RapidAI provides $100 a month for internet/cell/phone services.

Time Off:

• We have 10 company paid holidays!

• RapidAI has a flexible vacation policy.  We urge employees to take vacation! Vacation allows employees to renew, reinvigorate, and rejuvenate.

Other Cool Benefits:

• Equity - Stock Options

• Incentive Compensation

• And most importantly - You are joining an awesome team!

Compensation - The salary range target for the role described in this job description is $165,000 to $190,000. Final offer amounts depend on multiple factors including but not limited to candidate experience and expertise, geographic location, compensation/equity mix, and market data. This position may also be eligible for additional incentives such as equity awards, short-term incentives, or sales compensation.