Job Category

We are looking for a Product Manager to help optimize and improve revenue performance across our digital consumer funnels. This role will report into the Director of Product and will focus on identifying, prioritizing, and executing improvements across web experiences that drive better conversion, throughput, and revenue outcomes.

This is a hands-on role for someone who enjoys working closely with data, UX, engineering, analytics, and business teams to improve how consumers move through online funnels. The ideal candidate has experience with A/B testing, conversion optimization, and consumer-facing web experiences, with a strong focus on measurable business impact.

This is not a purely project management role. You will be expected to understand funnel performance, identify friction points, propose test ideas, execute experiments, and evaluate results across both user experience and business outcomes. 

Responsibilities

• Plan, execute and analyze A/B tests and optimization initiatives designed to improve key funnel metrics such as: 
  • Form start and completion rates 
  • Click-through rates 
  • Lead volume and throughput 
  • Revenue per session 
  • Downstream quality and monetization performance 
• Support the execution of the product roadmap focused on improving revenue per session, conversion rate, funnel throughput, and downstream monetization outcomes. 
• Identify opportunities to improve web consumer funnels, including landing pages, forms, question flows, calls to action, offer presentation, and post-submit experiences. 
• Partner with the Director of Product to evaluate trade-offs between conversion volume, user quality, partner value, and revenue impact. 
• Analyze funnel data, experiment results, and user behavior to generate actionable insights and recommend next steps. 
• Work closely with design, engineering, analytics, marketing, and business stakeholders to define requirements, align on priorities, and move initiatives through execution. 
• Write clear product requirements for tests and funnel improvements, including user experience changes, tracking needs, success metrics, and expected business impact. 
• Monitor live experiences and proactively identify issues, friction points, or optimization opportunities. 
• Help maintain a strong testing pipeline by contributing new ideas, sizing opportunities, documenting learnings, and applying insights across similar experiences. 

Requirements

• BA/BS required in Business, Economics, Marketing, Engineering, or a related field. 
• 2+ years of hands-on experience running A/B tests and optimizing consumer-facing web funnels. 
• Experience optimizing web-based consumer journeys, including landing pages, forms, lead flows, quote flows, checkout flows, or similar online conversion experiences. 
• Strong analytical skills, with the ability to interpret funnel data, understand experiment results, and translate insights into clear product actions. 
• Comfortable working with performance metrics such as conversion rate, revenue per session, click-through rate, completion rate, throughput, lead quality, and monetization rates. 
• Ability to balance user experience improvements with business outcomes, including revenue, volume, quality, and partner performance. 
• Strong execution skills, including the ability to manage multiple tests or initiatives at the same time while keeping stakeholders aligned. 
• Ability to write clear requirements and work effectively with design, engineering, analytics, and business teams. 
• High curiosity and creativity, with a strong ability to generate practical test ideas and optimization opportunities. 
• Strong sense of ownership, urgency, and attention to detail. 
• Experience in home services, marketplaces, lead generation, insurance, financial services, or other performance-driven consumer funnels is strongly preferred.
• Operate with urgency and accountability in a fast-paced environment, ensuring tests and improvements move forward quickly and effectively.