Product Ownership: Own all aspects of your product portfolio, including achievement of financial plans - orders, revenue, margin - through daily management and problem-solving practices. Product Development: Guide and work with Engineering and Project Management to design solutions and features, while prioritizing those to drive the most return on investment and ensure sustainable success. Collaborate with the other product lines to ensure consistent progress throughout the entire product lifecycle using the Fortive Business System. Go-to-Market Strategy: Develop and implement innovative strategies and plans for launching new products/features, ensuring alignment with business goals. Lead cross-functional teams to achieve successful product launches. Sales and Commercial Enablement: Equip the commercial team with tools, resources, and training, including input into sales presentations, product demos, fact sheets, customer success stories, and competitive battle cards. Content Creation: Support the digital marketing team in producing high-quality marketing materials, such as social media posts, whitepapers, case studies, and videos, to support the GTM strategy. Segmentation, Targeting, Positioning, and Messaging: Define clear value propositions, pricing strategy and product positioning. Use industry and competitive analysis to target new customer acquisition, expansion with existing customers, and establish solution ROI. Create compelling product messaging that differentiates our products and appeals to target audiences. Translate product enhancements into effective messaging and programs. Fortive Business System: Leverage the Fortive Business System tools to streamline and standardize best practices across Hengstler-Dynapar Sales. Bachelor's degree in a technical or business field required; an MBA is a plus. 5+ years of relevant work experience with global products. Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more. Analytical & logical, fact-based problem solving. Strong communication and presentation abilities to groups, large and small. Resourceful, collaborative teammate and possesses an owner mentality. Effective at time management and priority setting. Can travel domestically and internationally, 25%.