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Product Manager - Expansion

LI.FI

Full-time
EMEA
€90k-€120k per year
product management
communication
tech
strategy
Apply for this position

A quick run-down of the job

We’re hiring a Product Manager focused on Expansion to lead go-to-market and ecosystem growth initiatives, scaling adoption of our core product suite and widget across new ecosystems and partners. You’ll own expansion strategy and execution, working closely with partners to successfully launch new products and drive adoption.

Please note: this role requires you to be located in EMEA. Applications from other regions will not be considered.

What you'll do

  • Own end-to-end strategy and execution for expansion initiatives across ecosystems and partners.

  • Define and prioritize roadmaps aligned with business and go-to-market strategy.

  • Drive MVPs to market, working closely with early partners, integrators, and internal stakeholders to validate use cases and iterate quickly.

  • Conduct user and ecosystem research to identify customer pain points, industry trends, and opportunities for differentiation and product–market fit.

  • Write clear product briefs and expansion scopes, manage timelines, and drive alignment across teams.

  • Lead launches across new ecosystems, chains, bridges, and protocols.

  • Work hand-in-hand with Engineering, Tech Leads, BD, and external partners.

  • Contribute strategically to company growth by supporting go-to-market efforts and identifying new markets, integrations, and opportunities.

What makes a good candidate

  • 5+ years of experience in Product Management within crypto, DeFi, or developer-focused products.

  • Strong crypto-native background with hands-on experience using DeFi products across multiple ecosystems, chains, and protocols.

  • Strong understanding of DeFi infrastructure and how products integrate across ecosystems.

  • Proven track record of bringing technical products from concept to launch in complex, fast-moving environments.

  • Excellent communication and stakeholder management skills; comfortable acting as a bridge between technical and business teams.

  • Ability to collaborate closely with engineers and understand technical constraints in integration-heavy systems.

  • Strong product sense combined with business vision and strategic thinking.

  • Highly organized with strong project management skills.

Company culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others’ differences as an opportunity to grow

  • Own it, do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions, and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - don’t be afraid to fail

    • Learn - don’t make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Don’t take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What you’ll get

  • Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

  • 30 days of PTO

  • Flexible remote days

  • Flexible working hours

  • Equity participation from day 1

  • Entitlement to work computer (choice of equipment)

  • An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

  • A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!

Apply for this position
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About the job

Full-time
EMEA
Senior Level
€90k-€120k per year
Posted 1 day ago
product management
communication
tech
strategy

Apply for this position

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Product Manager - Expansion

LI.FI

A quick run-down of the job

We’re hiring a Product Manager focused on Expansion to lead go-to-market and ecosystem growth initiatives, scaling adoption of our core product suite and widget across new ecosystems and partners. You’ll own expansion strategy and execution, working closely with partners to successfully launch new products and drive adoption.

Please note: this role requires you to be located in EMEA. Applications from other regions will not be considered.

What you'll do

  • Own end-to-end strategy and execution for expansion initiatives across ecosystems and partners.

  • Define and prioritize roadmaps aligned with business and go-to-market strategy.

  • Drive MVPs to market, working closely with early partners, integrators, and internal stakeholders to validate use cases and iterate quickly.

  • Conduct user and ecosystem research to identify customer pain points, industry trends, and opportunities for differentiation and product–market fit.

  • Write clear product briefs and expansion scopes, manage timelines, and drive alignment across teams.

  • Lead launches across new ecosystems, chains, bridges, and protocols.

  • Work hand-in-hand with Engineering, Tech Leads, BD, and external partners.

  • Contribute strategically to company growth by supporting go-to-market efforts and identifying new markets, integrations, and opportunities.

What makes a good candidate

  • 5+ years of experience in Product Management within crypto, DeFi, or developer-focused products.

  • Strong crypto-native background with hands-on experience using DeFi products across multiple ecosystems, chains, and protocols.

  • Strong understanding of DeFi infrastructure and how products integrate across ecosystems.

  • Proven track record of bringing technical products from concept to launch in complex, fast-moving environments.

  • Excellent communication and stakeholder management skills; comfortable acting as a bridge between technical and business teams.

  • Ability to collaborate closely with engineers and understand technical constraints in integration-heavy systems.

  • Strong product sense combined with business vision and strategic thinking.

  • Highly organized with strong project management skills.

Company culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others’ differences as an opportunity to grow

  • Own it, do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions, and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - don’t be afraid to fail

    • Learn - don’t make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Don’t take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What you’ll get

  • Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

  • 30 days of PTO

  • Flexible remote days

  • Flexible working hours

  • Equity participation from day 1

  • Entitlement to work computer (choice of equipment)

  • An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

  • A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!

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