Principal Product Designer - Ads Platform

Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly within the United States. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City & Chicago) our doors are open for you to come into the office as often as you'd like.

Ads power Reddit’s business, and the Ads Design team plays a pivotal role in shaping Reddit’s monetization strategy. As we scale, the Platform team is responsible for building stable, reliable, and robust tools that empower advertisers and account managers to efficiently manage ad campaigns at scale. Our goal is to enable seamless interactions between brands and users while driving value for both parties.

As a Principal Product Designer on the Ads UX team, you will shape the strategic vision and lead the design of innovative, intuitive, and high-performance tools that empower advertisers and account managers to create, optimize, and monitor their ad campaigns across Reddit. Your expertise will directly influence the design direction of Reddit’s Ads Manager and guide efforts toward AI-driven automation to help transform our platform into a more intelligent and efficient advertising ecosystem.

You will take ownership of key design initiatives, influencing business-critical areas that impact the way brands connect with Reddit users. This will require visionary strategic thinking, collaboration with cross-functional teams, and a deep understanding of the broader advertising ecosystem. You will inspire and mentor other designers while pushing the design quality bar across the organization.

Responsibilities:

• Define the long-term design vision and lead the design strategy of Reddit’s Advertiser Platform, balancing the complexity of advertising needs with simplicity and usability.

• Stay ahead of the curve by staying informed about the latest ad technologies, design trends and evolving digital ecosystem. Lead efforts to conceptualize non-obvious initiatives to the Ads Platform, pushing the boundaries of user-centric design and exploring opportunities to differentiate Reddit from competitors.

• Translate complex ideas into scalable, intuitive design solutions that elevate the user experience for advertisers and account managers at scale.

• Take the lead at every stage of the design lifecycle from ideation to delivery, ensuring high-quality execution that balances innovation with usability.

• Deeply understand the diverse needs of advertisers across market segments and verticals, and translate insights into intuitive, impactful design solutions.

• Collaborate closely with product managers, engineers, and UX researchers, driving consensus and effectively communicating design ideas to senior leadership and stakeholders.

• Cultivate a culture of learning and growth within the design team, fostering a collaborative and innovative environment while developing the next generation of design talent.

Required Qualifications:

• 10+ years of UX/UI design experience, with deep expertise in enterprise-scale platforms. You have a proven track record of navigating complex systems solving challenging and nuanced design problems. 

• Significant experience (3+ years) in high-impact strategic initiatives. You know how to tell user based stories that make the complex more simple. A strong history of persuasion balanced with inclusivity and a learning mindset. 

• A portfolio demonstrating an exceptional ability to distill difficult challenges into intuitive interfaces. You have a history of delivering scalable design systems that empower users to manage sophisticated automated logic and high-stakes business processes.

• Visionary thinking and big thinking seasoned with execution and detailed experience in the small stuff that makes an experience complete. 

• A demonstrated commitment to leveling up the design org. You have a history of nurturing talent and fostering a culture of experimentation, particularly in emerging technologies.

• A track record of industry-leading work and impactful product launches. You provide quantifiable evidence of how your designs have moved the needle on company-wide KPIs and shaped the long-term trajectory of global platforms.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k with Employer Match

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Paid Volunteer Time Off

• Generous Paid Parental Leave 

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Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$223,000—$313,000 USD