Principal Marketing Specialist
Lead the Customer Experience (CX) marketing strategic vision, identifying and developing new market opportunities. Analyze, plan, and manage marketing activities, while collaborating with multi-functional teams and managing agency partner relationships and work.
Develop and execute a comprehensive CX marketing strategy and roadmap that aligns with the organization’s vision, mission, and business goals while adapting strategies to changing market dynamics
Lead member segmentation development and analysis, persona development, and journey mapping with cross-functional partners
Develop and drive highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial/sales reporting to assess strategic efficacy and program performance
Serve as CX program owner, accountable for strategic development, design, and execution, ensuring that tactics and budgets align with strategy and that annual program sales and revenue targets are met
Review, negotiate, and manage agency contracts. Monitor and ensure contracts and statements of work are performed to quality standards, and tasks are on target to deliver on financial goals and strategies
Oversee CX marketing initiatives, including daily management of agencies, data, and analytics to ensure efforts reach business goals and objectives.
Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; directly manage agency resources and consulting engagements, marshaling the appropriate resources required to achieve program success
Work across functions and levels, ensuring comprehensive input and review throughout the strategic planning process; identify market opportunities, develop and prioritize programs that meet company growth initiatives, share, and brand objectives
Serve as a mentor and subject matter expert (SME) to other market managers and communication managers; demonstrate the department’s best practices in all areas of customer experience
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to remain competitive
Establish goals and set targets to measure the success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field, or equivalent experience
Eight years of experience in marketing
Experience managing external agency partner/relationships and negotiating agency contracts
Experience managing and forecasting marketing budgets to ensure campaigns are executed within budget while meeting set yearly sales targets
Advanced understanding of CX concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies, and ability to elevate the perception of our corporate brand and our company
Outstanding communication, project management, and collaboration skills with the ability to work with both technical and business teams
Experience initiating and driving strategic, cross-functional projects to completion with minimal guidance
Comfortable navigating uncertainty with the ability to analyze and synthesize various forms of information/inputs to identify a program’s desired outcome
Skilled at analyzing and transforming complex data into actionable insights for informed decision-making
Regularly exercises discretion and independent judgment in the performance of his/her job duties
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $105,000.00 - $165,375.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
About the job
Apply for this position
Principal Marketing Specialist
Lead the Customer Experience (CX) marketing strategic vision, identifying and developing new market opportunities. Analyze, plan, and manage marketing activities, while collaborating with multi-functional teams and managing agency partner relationships and work.
Develop and execute a comprehensive CX marketing strategy and roadmap that aligns with the organization’s vision, mission, and business goals while adapting strategies to changing market dynamics
Lead member segmentation development and analysis, persona development, and journey mapping with cross-functional partners
Develop and drive highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial/sales reporting to assess strategic efficacy and program performance
Serve as CX program owner, accountable for strategic development, design, and execution, ensuring that tactics and budgets align with strategy and that annual program sales and revenue targets are met
Review, negotiate, and manage agency contracts. Monitor and ensure contracts and statements of work are performed to quality standards, and tasks are on target to deliver on financial goals and strategies
Oversee CX marketing initiatives, including daily management of agencies, data, and analytics to ensure efforts reach business goals and objectives.
Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; directly manage agency resources and consulting engagements, marshaling the appropriate resources required to achieve program success
Work across functions and levels, ensuring comprehensive input and review throughout the strategic planning process; identify market opportunities, develop and prioritize programs that meet company growth initiatives, share, and brand objectives
Serve as a mentor and subject matter expert (SME) to other market managers and communication managers; demonstrate the department’s best practices in all areas of customer experience
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to remain competitive
Establish goals and set targets to measure the success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field, or equivalent experience
Eight years of experience in marketing
Experience managing external agency partner/relationships and negotiating agency contracts
Experience managing and forecasting marketing budgets to ensure campaigns are executed within budget while meeting set yearly sales targets
Advanced understanding of CX concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies, and ability to elevate the perception of our corporate brand and our company
Outstanding communication, project management, and collaboration skills with the ability to work with both technical and business teams
Experience initiating and driving strategic, cross-functional projects to completion with minimal guidance
Comfortable navigating uncertainty with the ability to analyze and synthesize various forms of information/inputs to identify a program’s desired outcome
Skilled at analyzing and transforming complex data into actionable insights for informed decision-making
Regularly exercises discretion and independent judgment in the performance of his/her job duties
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $105,000.00 - $165,375.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.