Principal Design Lead - B2B Creative
Job Description
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. Please note this is a 12 month Fixed Term Contract role.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on: As Principal Design Lead – B2B Creative, you’ll lead the strategic direction and creative execution of Canva’s brand expression for business audiences. You’ll guide a team of designers and collaborate with marketing strategists, content creators, and business leaders. You’ll champion design that feels human, helpful, and high-impact – driving scalable brand storytelling that converts and inspires.
Lead Strategic B2B Campaigns: Drive bold, insight-led creative campaigns that elevate Canva’s brand across business audiences – with a key focus on global enterprises.
Shape the Voice of Canva for Work: Translate Canva’s brand identity into a distinctive, resonant visual language for business audiences across every touchpoint.
Oversee End-to-End Creative Execution: From brief to launch, lead the creative process across video, digital, print, and experiential – ensuring quality and clarity at every stage.
Tell Stories That Convert: Blend design, storytelling, and business thinking to create compelling content that drives awareness, education, and adoption.
Collaborate Across the Ecosystem: Partner with product marketers, sales teams, strategists, and creatives to deliver cohesive campaigns and high-impact collateral.
Build and Uplift a B2B Creative Team: Mentor designers focused on B2B content, scaling creative excellence and growing team capability through coaching and leadership.
Align Creative with Strategy: Influence stakeholders across marketing and business to align on goals, messaging, and execution for consistent, powerful delivery.
Elevate Creative Craft at Scale: Ensure everything we put into the world – from ads to event branding – reflects Canva’s high creative standards and human-first brand values.
You're probably a match if
Proven Experience: 10+ years in brand or marketing design roles, with significant leadership experience in fast-paced, high-growth environments. A portfolio that shows end-to-end ownership of impactful B2B or product-led campaigns is essential.
Empathetic Leadership: You foster trust and collaboration – bringing teams together and empowering creatives to do their best work through coaching, clarity, and care.
Strategic Mindset: You’re a systems thinker who connects creative output to business goals, adapts easily to changing priorities, and thrives at the intersection of brand, growth, and storytelling.
Creative Excellence: You bring bold ideas to life through elevated design, thoughtful storytelling, and a refined eye for craft – across channels, formats, and audiences.
Bias for Action: You're proactive and hands-on, leading by example and jumping in to solve creative challenges when needed.
Comfort with Ambiguity: You love fast-moving environments and see uncertainty as an opportunity to invent, adapt, and lead.
Commitment to Excellence: You set a high bar for yourself and your team – balancing speed with quality, and continuously evolving your craft.
Exceptional Visual Communicator: You can clearly articulate creative direction, brand principles, and design rationale to a range of stakeholders – from creatives to business leaders.
About the team
The Creative Team is a multidisciplinary powerhouse within the Marketing Supergroup, crafting and executing design-led storytelling that scales our brand globally. We bring campaigns, content, and education to life. This role will be embedded in our B2B Marketing function, partnering closely with Product Marketing, Sales, and Growth teams to elevate Canva’s presence across business audiences —with a key focus on global enterprises.
Check out lifeatcanva.com for more info. Please add a portfolio of your work when you apply.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.
About the job
Apply for this position
Principal Design Lead - B2B Creative
Job Description
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. Please note this is a 12 month Fixed Term Contract role.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on: As Principal Design Lead – B2B Creative, you’ll lead the strategic direction and creative execution of Canva’s brand expression for business audiences. You’ll guide a team of designers and collaborate with marketing strategists, content creators, and business leaders. You’ll champion design that feels human, helpful, and high-impact – driving scalable brand storytelling that converts and inspires.
Lead Strategic B2B Campaigns: Drive bold, insight-led creative campaigns that elevate Canva’s brand across business audiences – with a key focus on global enterprises.
Shape the Voice of Canva for Work: Translate Canva’s brand identity into a distinctive, resonant visual language for business audiences across every touchpoint.
Oversee End-to-End Creative Execution: From brief to launch, lead the creative process across video, digital, print, and experiential – ensuring quality and clarity at every stage.
Tell Stories That Convert: Blend design, storytelling, and business thinking to create compelling content that drives awareness, education, and adoption.
Collaborate Across the Ecosystem: Partner with product marketers, sales teams, strategists, and creatives to deliver cohesive campaigns and high-impact collateral.
Build and Uplift a B2B Creative Team: Mentor designers focused on B2B content, scaling creative excellence and growing team capability through coaching and leadership.
Align Creative with Strategy: Influence stakeholders across marketing and business to align on goals, messaging, and execution for consistent, powerful delivery.
Elevate Creative Craft at Scale: Ensure everything we put into the world – from ads to event branding – reflects Canva’s high creative standards and human-first brand values.
You're probably a match if
Proven Experience: 10+ years in brand or marketing design roles, with significant leadership experience in fast-paced, high-growth environments. A portfolio that shows end-to-end ownership of impactful B2B or product-led campaigns is essential.
Empathetic Leadership: You foster trust and collaboration – bringing teams together and empowering creatives to do their best work through coaching, clarity, and care.
Strategic Mindset: You’re a systems thinker who connects creative output to business goals, adapts easily to changing priorities, and thrives at the intersection of brand, growth, and storytelling.
Creative Excellence: You bring bold ideas to life through elevated design, thoughtful storytelling, and a refined eye for craft – across channels, formats, and audiences.
Bias for Action: You're proactive and hands-on, leading by example and jumping in to solve creative challenges when needed.
Comfort with Ambiguity: You love fast-moving environments and see uncertainty as an opportunity to invent, adapt, and lead.
Commitment to Excellence: You set a high bar for yourself and your team – balancing speed with quality, and continuously evolving your craft.
Exceptional Visual Communicator: You can clearly articulate creative direction, brand principles, and design rationale to a range of stakeholders – from creatives to business leaders.
About the team
The Creative Team is a multidisciplinary powerhouse within the Marketing Supergroup, crafting and executing design-led storytelling that scales our brand globally. We bring campaigns, content, and education to life. This role will be embedded in our B2B Marketing function, partnering closely with Product Marketing, Sales, and Growth teams to elevate Canva’s presence across business audiences —with a key focus on global enterprises.
Check out lifeatcanva.com for more info. Please add a portfolio of your work when you apply.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.