Paid Search Specialist (Google Ads)

GrowthAssistant is looking for an experiencedPaid Search Specialistto take ownership of our client's paid search strategy. Apply now and claim your $300 Sign-On Bonus! Offer valid until December 31, 2025. The Benefits:

• 100% Work From Home

• Attendance, Performance, and Referral Bonuses

• Paid Holidays (US) and Paid Time-offs

• Health Insurance

• Continuous Learning and Development

• Bi-weekly salary payout

• Work-Life Balance

Core Tasks:

• Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search, Display, Performance Max, Shopping, and Demand Gen)

• Set up and manage new campaigns, run weekly A/B tests, and experiment with creatives, targeting, and landing pages to improve performance

• Research and optimize keywords following paid search best practices

• Gather ad content, copy, and assets from internal marketing teams

• Track and adjust ad spend daily, weekly, and monthly to stay on budget and meet performance goals

• Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues

• Perform regular account maintenance tasks (keyword analysis, geographic and placement optimization, feed uploads, conversion tracking audits, etc)

• Analyze data and report on performance metrics like ROAS, CAC, CTR, CPC, and Conversion Rate to identify optimization opportunities

• Create and maintain campaign reports in Google Sheets using Funnel.io (charts, graphs, pivot tables, formulas, etc)

• Communicate proactively with the team via Slack, Asana, email, and video calls

Must-Haves:

• 2+ years of Google Ads experience with Search, Performance Max (PMax), and Google Shopping campaigns

• Experience managing multiple clients concurrently, either at an agency or through an organization with multiple brands

• Understanding of and experience in calculating ROAS, CTR, CPC, CAC, and other important paid media KPIs and metrics

• Experience building reports in Excel and Google Sheets to show paid media trends in real time, and over time across campaigns

• Expertise is understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working, and then adjusting campaigns & ads accordingly

• Proactive daily communication through Slack/IM, email, and video calls

• Proven success partnering with .US.-based clients in past roles

• Ability to work EST or PST hours

Nice-to-have:

• Funnel.ioexperience

• Bing Ads and/or Youtube (Demand Gen) ads experience

• Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification