Paid Search Associate
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Job Category
Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads, Microsoft Ads, and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.
We are seeking highly motivated, analytical, and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.
Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience, as well as a desire to progress their career in digital marketing.
Responsibilities
Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
Write ad copy at scale to maximize campaign performance
Ongoing campaign management and SEM bid optimization
Build out campaigns, features, and make account adjustments as needed
Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.
Set weekly tasks and project priorities
Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
Requirements
1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns.
SEM/Display advertising experience would be preferred
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc...)
Bachelor’s degree is required. Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred.
The expected salary range for this position is $65,000 USD to $75,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE
Paid Search Associate
To see similar active jobs please follow this link: Remote Marketing jobs
Job Category
Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads, Microsoft Ads, and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.
We are seeking highly motivated, analytical, and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.
Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience, as well as a desire to progress their career in digital marketing.
Responsibilities
Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
Write ad copy at scale to maximize campaign performance
Ongoing campaign management and SEM bid optimization
Build out campaigns, features, and make account adjustments as needed
Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.
Set weekly tasks and project priorities
Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
Requirements
1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns.
SEM/Display advertising experience would be preferred
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc...)
Bachelor’s degree is required. Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred.
The expected salary range for this position is $65,000 USD to $75,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE