Paid Media Strategy Director

Job Description

The Paid Media Strategy Director is a standout expert in the field of B2B paid media (paid search, display, paid social, programmatic, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. They have a proven track record of B2B digital marketing success and their peers often recognize them as the “go-to” resource for campaign execution and strategy.

Through years of building and launching successful digital marketing campaigns in the B2B space, they have gained the expertise necessary to develop winning strategies for highly complex, high profile clients. Because of their extensive agency/client experience, attention to detail and strong problem solving skills, they are involved in all new client strategy and onboarding stages to ensure clients hit performance targets. Their primary focus is on managing and coordinating the activities that drive increased marketing qualified leads, sales opportunities and revenue goals. But they also play a pivotal role in coaching and leading others on the team and are deeply involved in departmental initiatives and innovation.

Key Results Areas

• 75% client retention trailing 9 months

• Positive client feedback scores from our quarterly client survey

• Positive team 360 feedback from our quarterly team survey

• Account performance; year-over-year and/or quarter-over-quarter improvement in key lead quality and revenue metrics (MQLs, Ops, Revenue, Cost per X) or front-end conversion lead data

• Maintain quality deliverables for clients, ensuring deliverables are free of errors, on strategy and on time

• Support the paid media department initiatives outlined by the Director of Data & Optimization

Responsibilities

• Manage 4-5 B2B SaaS clients’ paid media accounts including day-to-day client communication, deliverables, monthly reports and all research and strategy efforts pertaining to B2B client engagements

• Optimize client accounts to client business objectives

• Maintain good communication with clients and articulate current performance (& reasons behind performance) to both the client & upper management

• Create budget recommendations and projection models that determine allocations within paid media

• Provide senior-level support to clients managed by other team members as needed

• Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops or documentation

• Contribute to marketing efforts for Obility via case studies and thought leadership

• And above all, treat others with respect, maintain a positive attitude, recognize and celebrate the success of your teammates, meet deadlines and follow through on commitments, look for ways to make your co-workers smile and look for opportunities to help us improve processes

Desired Experience and Skills

• 5+ years of digital marketing experience with a proven track record of B2B lead generation success

• At least 2 years working directly with notable B2B clients and B2B company stakeholders, including working with lead generation of long sales cycles

• Strong presentation and communication skills with the ability to present effectively and persuasively to both internal and external audiences

• Great attention to detail with a track record of strong analytical skills

• Ability to manage multiple clients/assignments in a fast paced environment

• Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising, GA4, and Google Tag Manager

• Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc.

• Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics)

• Experience in using AI tools for data analysis and creating new processes

• Experience training others in paid media and marketing automation platforms

• Experience with management of other team members and building departmental processes

Benefits for Team Members

• 25 paid days off in your first year and 9 paid holidays

• Fully remote work policy

• 4.5 Day work week

• 100% Employer-paid Health Insurance

• 100% Employer-paid Life Insurance policy

• 3% employer contribution to 401(k) retirement plan

• 12-weeks paid family/parental leave

• 20 days paid sabbatical after 7 years

• Regular virtual happy hours and game sessions to help you get to know your team members

• Once or twice yearly in-person, company-wide get-togethers

• Fun and inclusive company culture that supports employee development and team work