Meta and Google Ads Specialist

Were Hiring: Paid Media Specialist (Meta & Google Ads)

Are you passionate about scaling DTC brands through data-driven paid media strategies? GrowthAssistant is looking for a Paid Media Specialist whos skilled in Meta Ads and Google Ads, and eager to work with a fast-growing portfolio of direct-to-consumer brands.

If you love optimizing campaigns, testing creative ideas, and collaborating with cross-functional teams this is the perfect opportunity to take your paid media career to the next level.

The Role

As a Paid Media Specialist, youll play a key role in executing, optimizing, and scaling paid social and search campaigns across multiple DTC brands. Youll work closely with Growth Managers and creative teams to drive measurable results while ensuring flawless execution across all accounts.

What Youll Do:

• Execute & optimize paid campaigns across Meta (primary) and Google Ads (secondary) for multiple DTC brands.

• Build and launch ad campaigns from scratch, conduct A/B tests to identify winning audiences, creatives, and placements.

• Analyze campaign performance using KPIs like ROAS, CTR, CPM, and CAC to guide daily optimizations.

• Support senior growth leads by managing campaign execution, trafficking, and QA freeing them to focus on strategy.

• Communicate proactively with brand and portfolio teams through Slack, Notion, and video calls.

• Pull reports and insights from ad platforms, BI dashboards (Sigma, Looker, etc.), and Google Sheets to surface trends and opportunities.

• Collaborate cross-functionally with creative, analytics, and marketing stakeholders to ensure campaigns align with each brands goals.

• QA campaign performance across brands and flag optimization needs for the senior team.

• Participate in weekly growth syncs to review performance and share learnings across the portfolio.

What Were Looking For

Were seeking a hands-on, analytical marketer who thrives in a fast-paced environment and loves diving deep into performance data.

Must-Haves:

• 23 years of experience managing Meta Ads campaigns (launching, optimizing, scaling).

• 1+ year of Google Ads experience (feed-driven formats like Shopping & PMax preferred).

• Strong understanding of key metrics: ROAS, CTR, CPM, and CAC.

• Experience managing multiple DTC brands simultaneously (agency or portfolio model).

• Proficiency with Shopify, Slack, Notion, and Google Sheets.

• Familiarity with BI dashboards (Sigma Computing, Looker, or similar).

• Excellent written and verbal English communication skills.

• Proven success supporting U.S.-based marketing teams remotely.

• Ability to work U.S. business hours.

Nice-to-Have

• Experience with Pinterest, Amazon, or affiliate marketing channels.

• Basic understanding of influencer or UGC content workflows.

• Familiarity with AI tools for creative optimization or reporting.

• Genuine interest in long-term growth and multi-brand collaboration.

Why Youll Love Working Here

• Be part of a collaborative, data-driven growth team managing multiple fast-growing DTC brands.

• Gain exposure to cross-channel strategies (Meta + Google + emerging platforms).

• Work remotely with top-tier U.S. brands and global teammates.

• Learn from experienced growth marketers and expand your performance marketing skillset.

Compensation

70,000 95,000/month, depending on experience

If youre a results-focused digital marketer who loves optimizing ads and scaling brands we want to hear from you!

Apply now and be part of a team thats redefining DTC growth.