Media Planning Manager

About You:

We are looking for a skilled and detail-oriented Media Planning Manager to join our dynamic team. In this role, you will be responsible for developing and executing media strategies that support our brand initiatives and drive upper-funnel growth. You will manage media budgets, analyze performance data, and collaborate with cross-functional teams to ensure our campaigns meet their goals. The ideal candidate has strong project management skills, a solid understanding of digital media channels, and the ability to turn data into actionable insights.

Responsibilities:

• Media Strategy & Planning: Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing. 

  • Lead the development of new tactics and initiatives, including creating strategic rationale, planning, and vetting talent.

  • Build and maintain media frameworks by initiative, funnel stage, and audience to guide investment decisions.

• Performance Analysis & Reporting:

  • Monitor and report upper-funnel KPIs (reach, awareness, traffic, sessions, brand lift, engagement) and translate their relevance to business outcomes (CPA and Orders)

  • Create and present monthly performance decks for leadership, consolidating feedback and ensuring clear communication.

  • Conduct end-of-month budget reconciliation, update various spend sheets, and contribute to weekly business review slides.

  • Partner with our Data & Analytics (D&A) team to maintain and update Tableau reports, and pull raw data to generate insights for upper-funnel and product line reporting.

  • Establish framework for Upper Funnel measurement 

  • Perform ad-hoc data pulls to inform leadership decisions and reporting.

• Project Management & Collaboration:

  • Act as the GTM lead, project managing all GTM plans to ensure successful execution of promotions and brand campaigns.

  • Gather asset requirements from all channels, communicate creative needs to the Brand team, and build out comprehensive briefs, all while meeting deadlines.

  • Review and traffic new creative assets for brand campaigns.

  • Attend and contribute to various meetings with the Growth, Brand, D&A, and agency teams.

• Budget Management: Manage and reconcile budgets on a daily, weekly and monthly basis. Monitor performance and adjust budgets to optimize for key business metrics.

  • Reflect and monitor updates to upper-funnel tactic budgets across all documentation. Adjust budgets based on performance and recommend creative iterations as necessary.

• Channel Optimization: 

  • Deliver post-campaign readouts to cross-functional stakeholders, highlighting business impact and recommendations.

  • Act as the strategic connector between Growth, Brand, and Creative to ensure campaigns ladder into both performance and brand goals.

Requirements:

• 5-7 years of experience in full-funnel media planning or a related digital marketing role; experience within an eCommerce or DTC brand preferred

• Strong understanding of upper-funnel media channels and digital marketing metrics.

• Proficiency in data analysis and reporting tools

• Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments

• Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics

• Strong track record of building and presenting performance reports and insights decks for leadership or cross-functional teams

• Hands-on experience collaborating with Data & Analytics teams to pull, interpret, and visualize data using tools such as Tableau

• Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery

• Exceptional project management and organizational skills.

• Excellent written and verbal communication skills, with experience presenting to senior leadership.

• Ability to work effectively in a fast-paced, collaborative environment.

Preferred Qualifications:

• Experience with brand campaign execution and creative trafficking.

• Knowledge of various ad platforms and marketing technology.

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$100,000—$120,000 USD