Marketing Systems Manager

About Us: Here at Wonders we build products that empower small brick and mortar restaurants by liberating them of the operational burden of running their business. We accomplish this by providing a frictionless connection between them and their customers through our multi-product ecosystem offering AI-enabled order taking, delivery enablement, payment solutions, and point-of-sale software. At Wonders, we use a combination of bits (technology) and atoms (people) to solve real world problems facing small business owners.

We obsess over placing our customers first and working backwards from there. When our customers succeed, we succeed. The restaurant industry in the US is over a $1 trillion total addressable market (TAM), but remains relatively underserved by technology. Large chains are able to afford expensive tech that gives them a huge advantage; we believe that small restaurant owners deserve access to the same technologies at an affordable price. 

Wonders has been profitable for nearly a decade and seen 5x revenue growth in the last three years. As of our last fundraising round in mid-2022, we were valued at $450M and have since seen substantial growth across customer acquisition, product development and company headcount. Thousands of loyal restaurants have entrusted Wonders with their success, and together we have supported nearly 20 million customers. We are proud to be named one of Built In’s top companies to work for in 2023.

To learn more about our culture, values and how you can be a part of helping mom & pop restaurants thrive, please visit us here! Helping Independent Restaurants Thrive.

What We’re Looking For:

We are seeking a highly skilled and experienced Marketing Operations Systems Manager to join our dynamic team in a high-growth B2B SaaS company. This individual will play a critical role in owning, optimizing, and administering various marketing systems to support our multi-channel Marketing efforts, including SMS, Direct Mail, WeChat, Email, Paid Media, SEO, Social and other channels. The ideal candidate should have a proven track record in Marketing Operations, a strong technical background, and specific experience in managing systems for organizations.

Roles and Responsibilities:

• System Ownership:

  • Take ownership of the Marketing technology stack, including platforms related to Website Analytics, SMS, Direct Mail, WeCom, WeChat, Email and other marketing channels.

  • Ensure the seamless integration and functionality of marketing systems to support the company's marketing strategies.

• Integration and Optimization:

  • Integrate various marketing systems to create a cohesive and efficient marketing technology ecosystem.

  • Continuously optimize system workflows and processes to enhance overall marketing efficiency.

• Data Management:

  • Implement and oversee data management practices to ensure data accuracy, integrity, and compliance with relevant regulations.

  • Collaborate with cross-functional teams to facilitate data-driven marketing initiatives.

• Platform Administration:

  • Administer and configure marketing automation platforms such as Hubspot, Braze, and Sendgrid to support SMS and other messaging campaigns.

  • Optimize Direct Mail platforms for targeted and personalized marketing efforts.

  • Manage in integrations of marketing data and tools with Salesforce CRM and Snowflake

• Campaign Execution:

  • Collaborate with marketing teams to execute multi-channel campaigns, with a focus on SMS, Direct Mail, WeCom, WeChat, Email, Paid Media, SEO, Social and other channels.

  • Ensure campaigns are executed flawlessly, meeting quality and compliance standards.

• Performance Monitoring:

  • Develop and maintain dashboards and reports to monitor the performance of SMS Direct Mail, WeChat, Email, Paid Media, SEO, Social, and other  marketing campaigns.

  • Analyze key metrics to provide actionable insights and recommendations for campaign optimization.

• Technology Evaluation and Implementation:

  • Stay informed about emerging technologies and trends in marketing.

  • Evaluate and recommend new technologies to enhance the capabilities of the marketing operations team.

• Training and Support:

  • Provide training and support to marketing teams on the effective use of SMS, Direct Mail, WeCom,WeChat, and other channels.

  • Develop documentation and best practices for system usage.

• Collaboration with IT:

  • Work closely with the IT department to ensure the security and scalability of marketing systems.

  • Collaborate on integrations with other enterprise systems(Slack, Snowflake, Lightdash, Salesforce, Revenue.io Totango) to maintain data consistency.

• Regulatory Compliance:

  • Stay abreast of regulations and compliance requirements related to SMS and messaging platforms.

  • Implement and enforce compliance measures to protect customer data and privacy.

• Vendor Management:

  • Manage relationships with third-party vendors providing SMS Direct Mail, WeChat, Email, Paid Media, SEO, Social, and other marketing channels.

  • Negotiate contracts, oversee service level agreements, and ensure vendor performance.

Qualifications:

• Bachelor's degree in Marketing, Business, IT, or a related field.

• Proven experience in marketing operations and managing systems for companies heavily utilizing SMS, Direct Mail, WeChat, or other messaging platforms.

• Strong technical acumen with proficiency in marketing automation platforms, CRM systems, and messaging technologies such as Hubspot, Braze, Salesforce, Sendgrid, Google Analytics.

• Familiarity with regulatory requirements related to SMS and messaging marketing.

• Excellent project management skills and the ability to lead cross-functional teams.

• Strong analytical and problem-solving skills.

• Effective communication and collaboration skills.

Types of Systems Owned:

• Marketing Automation Platforms:

  • Examples: HubSpot, Marketo, Pardot

• CRM Systems:

  • Examples: Salesforce, Microsoft Dynamics, Zoho CRM

• SMS Marketing Platforms:

  • Examples: Twilio, Nexmo, MessageBird, Braze, Iterable

• Direct Mail Platforms:

  • Examples: Lob, Postalytics, Inkit

• Messaging Platforms:

  • Examples: WeChat, WeCom, WhatsApp Business, Facebook Messenger, RingDNA

• Marketing Analytics and Reporting Tools:

  • Examples: Google Analytics, Tableau, Looker

• Data Management Platforms:

  • Examples: Segment, Tealium, Snowflake, Ensighten

• Security and Compliance Tools:

  • Examples: Varonis, Symantec

If you do not meet all the requirements listed above which candidates rarely do, don't worry. We still encourage you to apply!

Wonders is committed to hiring the best team to empower small businesses to thrive. We believe that a diverse workforce is paramount to our success. We welcome talent from all backgrounds - including but not limited to - race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.

The salary range for this role is $140,000 - $160,000.