Marketing Strategy Manager
As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
Lead development of marketing strategy and translate company goals into actionable, measurable plans
Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation
We’d love to hear from you if you have:
10+ years of experience as a marketing operator, in marketing strategy and/or business operations
Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
Proven ability to balance strategic thinking with operational execution
Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
Strong workshop and meeting facilitation
Productivity & workflow management tooling (e.g. Asana, Jira)
While it’s not required, it’s an added plus if you also have:
Experience in a B2B SaaS company
Prior experience and proficiency in using Figma and FigJam
Experience in consulting in the tech industry
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$164,000—$288,000 USD
About the job
Apply for this position
Marketing Strategy Manager
As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
Lead development of marketing strategy and translate company goals into actionable, measurable plans
Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation
We’d love to hear from you if you have:
10+ years of experience as a marketing operator, in marketing strategy and/or business operations
Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
Proven ability to balance strategic thinking with operational execution
Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
Strong workshop and meeting facilitation
Productivity & workflow management tooling (e.g. Asana, Jira)
While it’s not required, it’s an added plus if you also have:
Experience in a B2B SaaS company
Prior experience and proficiency in using Figma and FigJam
Experience in consulting in the tech industry
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$164,000—$288,000 USD