Marketing Operations Production Specialist
We’re looking for a tenacious individual to join the Marketing Operations Campaigns team! In addition to executing marketing campaigns, the Marketing Operations Production Specialist will work on maintaining and optimizing Marketo operational campaigns (ex: lead routing, lead scoring, and privacy compliance programs).
This is a 100% Remote role.
Essential responsibilities:
Receive and execute on requests from operational teams such as MOPs Campaigns, Demand Gen Tech Ops, IT, and Data Operations
Build, QA, test, launch, and troubleshoot marketing campaigns using Marketo and other marketing technology
Be a subject matter expert of all Marketo operational campaigns
Be a go-to team member for all advanced Marketo troubleshooting requests
Design, maintain, and continuously seek opportunities to improve campaign execution processes and operational campaign workflows
Be part of cross-functional projects involving lead/contact quality management
Create and make ongoing updates to process documentation as needed
Stay informed of Marketing Operations best practices
Qualifications:
3+ years of experience working with Marketo.
3+ years of hands-on experience with marketing technology tools such as Salesforce, Adobe, and event management platforms (preferred).
Proficiency in Microsoft Office (Excel, Word, PowerPoint) or Google Workspace.
Experience collaborating with cross-functional teams.
Strong customer-service mindset with a client-centric approach when partnering with stakeholders.
Ability to work independently as well as collaboratively within a team.
Strong communication skills with the ability to articulate findings and recommendations to technical teams.
Comfortable working in a fast-paced, dynamic environment with changing priorities.
Nice to Have:
• Current or previous Marketo certification. • Experience with HTML and CSS, especially for building and customizing Marketo assets. • Familiarity with JavaScript. • Experience creating reports and dashboards in Salesforce. • A solid understanding of the buyer’s journey, marketing attribution models, and channel tracking.
About the job
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Marketing Operations Production Specialist
We’re looking for a tenacious individual to join the Marketing Operations Campaigns team! In addition to executing marketing campaigns, the Marketing Operations Production Specialist will work on maintaining and optimizing Marketo operational campaigns (ex: lead routing, lead scoring, and privacy compliance programs).
This is a 100% Remote role.
Essential responsibilities:
Receive and execute on requests from operational teams such as MOPs Campaigns, Demand Gen Tech Ops, IT, and Data Operations
Build, QA, test, launch, and troubleshoot marketing campaigns using Marketo and other marketing technology
Be a subject matter expert of all Marketo operational campaigns
Be a go-to team member for all advanced Marketo troubleshooting requests
Design, maintain, and continuously seek opportunities to improve campaign execution processes and operational campaign workflows
Be part of cross-functional projects involving lead/contact quality management
Create and make ongoing updates to process documentation as needed
Stay informed of Marketing Operations best practices
Qualifications:
3+ years of experience working with Marketo.
3+ years of hands-on experience with marketing technology tools such as Salesforce, Adobe, and event management platforms (preferred).
Proficiency in Microsoft Office (Excel, Word, PowerPoint) or Google Workspace.
Experience collaborating with cross-functional teams.
Strong customer-service mindset with a client-centric approach when partnering with stakeholders.
Ability to work independently as well as collaboratively within a team.
Strong communication skills with the ability to articulate findings and recommendations to technical teams.
Comfortable working in a fast-paced, dynamic environment with changing priorities.
Nice to Have:
• Current or previous Marketo certification. • Experience with HTML and CSS, especially for building and customizing Marketo assets. • Familiarity with JavaScript. • Experience creating reports and dashboards in Salesforce. • A solid understanding of the buyer’s journey, marketing attribution models, and channel tracking.