Marketing Operations Manager
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Job Overview:
The role is in the Marketing Operations team which is part of the Revenue Ops team. In this role, you will be working on supporting questions and hypotheses of the Marketing teams as it relates to coursera.org’s digital performance. Prior knowledge (implementation/usage) of Google Analytics/Omniture, Adobe Analytics or Amplitude is a must. You should be analytically smart, self-starter and operate with minimal directions.
Responsibilities:
Collaborate with our Operations teams to understand complex analytical challenges and identify opportunities for Web Analytics-driven solutions
Collect and analyze website performance data, including traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify opportunities
Create regular reports and dashboards, summarizing important findings and presenting applicable insights to the Marketing team and other stakeholders
Support in the planning and evaluation of proper tagging of relevant web properties, working with various teams to prioritize the implementation
Perform customer segmentation and cohort analysis to understand the digital behavior and preferences of different customer groups, including Marketing performance and customer experience
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics.
At least 3 or more years of experience in Marketing and Web Analytics
Proficiency in data analysis tools and platforms, including Amplitude, Google Analytics, Adobe Analytics, or similar analytics software. Knowledge of Looker is desirable
Experience working with large and complex datasets
Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies
Expertise in SQL; experience working in cloud-based data platforms
Knowledge of data preprocessing, cleaning, and analysis techniques
Preferred Qualifications:
Prior knowledge of implementation and usage of Google Analytics, Adobe Analytics (Omniture) or Amplitude is mandatory
Have supported Marketing use cases in B2C and/or B2B
Working knowledge of SQL to run the query and pull data in Looker
#LI-MJ1
Marketing Operations Manager
To see similar active jobs please follow this link: Remote Management jobs
Job Overview:
The role is in the Marketing Operations team which is part of the Revenue Ops team. In this role, you will be working on supporting questions and hypotheses of the Marketing teams as it relates to coursera.org’s digital performance. Prior knowledge (implementation/usage) of Google Analytics/Omniture, Adobe Analytics or Amplitude is a must. You should be analytically smart, self-starter and operate with minimal directions.
Responsibilities:
Collaborate with our Operations teams to understand complex analytical challenges and identify opportunities for Web Analytics-driven solutions
Collect and analyze website performance data, including traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify opportunities
Create regular reports and dashboards, summarizing important findings and presenting applicable insights to the Marketing team and other stakeholders
Support in the planning and evaluation of proper tagging of relevant web properties, working with various teams to prioritize the implementation
Perform customer segmentation and cohort analysis to understand the digital behavior and preferences of different customer groups, including Marketing performance and customer experience
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics.
At least 3 or more years of experience in Marketing and Web Analytics
Proficiency in data analysis tools and platforms, including Amplitude, Google Analytics, Adobe Analytics, or similar analytics software. Knowledge of Looker is desirable
Experience working with large and complex datasets
Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies
Expertise in SQL; experience working in cloud-based data platforms
Knowledge of data preprocessing, cleaning, and analysis techniques
Preferred Qualifications:
Prior knowledge of implementation and usage of Google Analytics, Adobe Analytics (Omniture) or Amplitude is mandatory
Have supported Marketing use cases in B2C and/or B2B
Working knowledge of SQL to run the query and pull data in Looker
#LI-MJ1