Marketing Operations Analyst
To see similar active jobs please follow this link: Remote Marketing jobs
Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.
The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.
Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.
About Menlo Security:
Menlo Security is the leader in Browser Security, and is committed to providing innovative solutions that redefine how organizations protect themselves from cyber threats. Our cutting-edge Secure Enterprise Browser solution enables businesses to operate securely in the digital world, ensuring a safe and productive online experience for users.
Position Overview
Menlo Security is seeking a motivated Marketing Analyst with early to intermediate career experience to join our dynamic marketing team. This role is ideal for someone passionate about data-driven decision making, eager to contribute to the development and execution of marketing strategies that drive business growth. The Marketing Analyst will be responsible for analyzing demand marketing trends, monitoring competitive demand activity, and evaluating marketing campaign effectiveness to support strategic decision-making processes. This role will report to the Sr Director, Demand Generation, and serve as a strategic advisor on the performance and trends of the Demand Gen team.
Key Responsibilities:
Perform, visualize, and present data analytics on the outcomes of Demand activities:
Conduct in-depth data analysis and produce visualizations to evaluate and present the effectiveness of marketing campaigns, web traffic, and key business metrics.
Collaborate with Regional Marketing leaders on the reporting and analysis of key pipeline measurements, including but not limited to: ROI, cost per lead, cost per opportunity, deal velocity, average deal size, rolling analysis, cohort analysis, stage conversion rates…
Collaborate with the Digital Marketing Director on the reporting and analysis of key website traffic metrics, including but not limited to: Traffic acquisition, new users, active users, bounce rate, engagement time, web conversions…
Assemble the above mentioned metrics into a weekly Master Metrics Report for the Head of Demand Gen and CMO
Present insights, trends, and recommendations on Demand strategies:
After collecting, analyzing, and visualizing data from the above areas - work with the functional owners and Head of Demand Gen to recommend quarterly adjustments.
Recommend areas of activity for both increased and decreased investment.
Maintain and optimize the primary data storage and analytics platforms:
Represent the Marketing team’s priorities regularly in conversations with the Business Intelligence (BI) team, who own Salesforce, Snowflake, and Tableau.
Determine and recommend updates to these BI systems which would benefit and streamline marketing analytics and processes.
Monitor and report on operational and competitive Demand dynamics:
Conduct a quarterly report on where primary competitors are investing their budget
Collaborate with Marketing Operations to determine new trends and capabilities in demand marketing technology and platforms
Collaborate with Product Marketing to determine any major shifts in primary competitor demand messaging
Qualifications:
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
1-3 years of experience in a marketing analyst role, preferably in the cybersecurity or technology sector.
Strong analytical skills, with proficiency in data analysis tools (e.g., Excel, Google Analytics, Tableau, Snowflake).
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
Detail-oriented with strong organizational and project management skills.
Ability to work collaboratively in a fast-paced, team-oriented environment.
A passion for technology and cybersecurity is a plus.
Our Compensation and Benefits
At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $62,000 - $108,000.
In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.
Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.
Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
MSGL-I4
Why Menlo?
Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
TO ALL AGENCIES: Please, no phone calls or emails to any employee of Menlo Security outside of the Talent organization. Menlo Security’s policy is to only accept resumes from agencies via Ashby (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of Menlo Security. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.
About the job
Marketing Operations Analyst
To see similar active jobs please follow this link: Remote Marketing jobs
Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.
The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.
Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.
About Menlo Security:
Menlo Security is the leader in Browser Security, and is committed to providing innovative solutions that redefine how organizations protect themselves from cyber threats. Our cutting-edge Secure Enterprise Browser solution enables businesses to operate securely in the digital world, ensuring a safe and productive online experience for users.
Position Overview
Menlo Security is seeking a motivated Marketing Analyst with early to intermediate career experience to join our dynamic marketing team. This role is ideal for someone passionate about data-driven decision making, eager to contribute to the development and execution of marketing strategies that drive business growth. The Marketing Analyst will be responsible for analyzing demand marketing trends, monitoring competitive demand activity, and evaluating marketing campaign effectiveness to support strategic decision-making processes. This role will report to the Sr Director, Demand Generation, and serve as a strategic advisor on the performance and trends of the Demand Gen team.
Key Responsibilities:
Perform, visualize, and present data analytics on the outcomes of Demand activities:
Conduct in-depth data analysis and produce visualizations to evaluate and present the effectiveness of marketing campaigns, web traffic, and key business metrics.
Collaborate with Regional Marketing leaders on the reporting and analysis of key pipeline measurements, including but not limited to: ROI, cost per lead, cost per opportunity, deal velocity, average deal size, rolling analysis, cohort analysis, stage conversion rates…
Collaborate with the Digital Marketing Director on the reporting and analysis of key website traffic metrics, including but not limited to: Traffic acquisition, new users, active users, bounce rate, engagement time, web conversions…
Assemble the above mentioned metrics into a weekly Master Metrics Report for the Head of Demand Gen and CMO
Present insights, trends, and recommendations on Demand strategies:
After collecting, analyzing, and visualizing data from the above areas - work with the functional owners and Head of Demand Gen to recommend quarterly adjustments.
Recommend areas of activity for both increased and decreased investment.
Maintain and optimize the primary data storage and analytics platforms:
Represent the Marketing team’s priorities regularly in conversations with the Business Intelligence (BI) team, who own Salesforce, Snowflake, and Tableau.
Determine and recommend updates to these BI systems which would benefit and streamline marketing analytics and processes.
Monitor and report on operational and competitive Demand dynamics:
Conduct a quarterly report on where primary competitors are investing their budget
Collaborate with Marketing Operations to determine new trends and capabilities in demand marketing technology and platforms
Collaborate with Product Marketing to determine any major shifts in primary competitor demand messaging
Qualifications:
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
1-3 years of experience in a marketing analyst role, preferably in the cybersecurity or technology sector.
Strong analytical skills, with proficiency in data analysis tools (e.g., Excel, Google Analytics, Tableau, Snowflake).
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
Detail-oriented with strong organizational and project management skills.
Ability to work collaboratively in a fast-paced, team-oriented environment.
A passion for technology and cybersecurity is a plus.
Our Compensation and Benefits
At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $62,000 - $108,000.
In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.
Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.
Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
MSGL-I4
Why Menlo?
Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
TO ALL AGENCIES: Please, no phone calls or emails to any employee of Menlo Security outside of the Talent organization. Menlo Security’s policy is to only accept resumes from agencies via Ashby (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of Menlo Security. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.