Marketing Creative Producer (Fottur)

Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.

Challenges you’ll meet:

• Analyze the audience, market segments, and competitors;

• Define hypotheses for product offerings and messages for our target audience (TA);

• Test the concept fast & intensively to find out the new working concepts with an ROI target;

• Expand our value proposition into different niches and market segments;

• Plan and brief creative projects facilitate brainstorming sessions and set other required processes in the marketing creative stream;

• Develop best-in-class creative reporting and briefings with our production team;

• Test and analyze the performance of creatives daily;

• Work collaboratively with the product team to optimize acquisition funnels

Your professional qualities:

• Experience as a Marketing Creative Producer or in a similar role;

• Experience in a fast-growing company as well as experience in launching new products from scratch and further scale;

• Proven ability to generate creative concepts & ideas based on the latest market trends, user research & needs/paints understanding, market best practice;

• Proven ability to scale and optimize creative effectiveness for rapid company growth;

• Deep understanding of key metrics of success, including CTR, CPC, IPM, and CPA;

• A comprehensive grasp of distinct Meta-ads;

• In-depth understanding of the user journey, and end-to-end experience; 

• Skilled in leveraging both qualitative and quantitative data to inform and refine creative concepts;

• Proven ability to facilitate dynamic and productive creative brainstorming sessions;

• Proficient in developing and executing successful multi-touchpoint campaigns with a full-funnel perspective;’

Nice to have:

• Experience and expertise in owning paid user acquisition creative concepts and execution;

• At least Upper-intermediate English level;

• Experience in Video and UGC Content Creation; 

• Experience with web & apps in Health & Fitness (B2C).

Why You'll Love Working at Welltech:

• Competitive Salary & Benefits: Your skills and experience are highly valued in our compensation package.

• Inclusive Culture: We foster a supportive and engaging environment where everyone feels supported and inspired.

• Growth & Flexibility: We offer opportunities for career advancement, flexible work arrangements, and a healthy work-life balance.

• Innovation & Creativity: We encourage initiative and innovation, giving you the autonomy to drive positive change and shape the future of health and wellness.