Marketing Communications Specialist

Company Description

Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments.  We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

Job Description

Purpose: The Marketing Communications Specialist is responsible for executing high-quality, timely marketing communications that support strategic and product marketing initiatives across Clinical and Consumer audience segments. This role supports the Sr. Manager, Strategic Marketing, to translate marketing campaign strategies into clear, effective marketing briefs, email communications, and various marketing automations that drive lead generation, lead nurturing, and engagement. This role will also collaborate and support cross-functional campaign initiatives for the Sales, Education/Customer Success, and Online Communities Teams.

Essential Duties & Responsibilities 

• Develop multi-channel marketing briefs to support strategic marketing initiatives for our Clinical and Consumer audiences 

• Execute multi-audience marketing communications aligned to brand standards and core values 

• Build and launch email campaigns for the Marketing Team as well as cross-functional teams 

• Construct various segments (lists) to be utilized in email campaigns, automations, and reports  

• Manage monthly direct mail campaigns to segmented audiences 

• Support lead generation and nurture initiatives 

• Contribute to managing and updating master campaign calendar 

• Identify marketing automation opportunities and assist in creating and launching workflows and email sequences to support various lead nurture initiatives 

• Collaborate with reporting and analytics team to identify trends and optimization opportunities for future campaigns and automations 

• Assist with campaign ideation for both Clinical and Consumer audiences 

• May be required to perform other duties as assigned 

Qualifications

Knowledge, Skills, and Abilities 

• Passion for bringing marketing campaigns to life 

• Comfortable with marketing automation concepts and tools 

• Familiarity with campaign management systems (Wrike, Asana, Trello, etc.) 

• Strong organizational skills and attention to detail 

• Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders 

• Comfortable analyzing and leveraging campaign and audience performance data to make informed decisions 

• Ability to adhere to deadlines, SOPs, and brand standards 

• Ability to break down and execute on high-level ideas and concepts from various stakeholders 

• Should have a flexible mindset and be comfortable working in a high-pace environment 

Education and Experience 

• Bachelor’s Degree (or equivalent combination of education and related work experience) required 

• 2+ years of marketing or digital marketing experience preferred  

• 2+ years of marketing campaign develop/management experience preferred 

• CRM experience (Marketo, HubSpot, Salesforce, etc.) required. HubSpot proficiency strongly preferred 

Additional Information

Work Environment & Physical Demands  

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access. 

Travel  

May work remotely from home.  Travel to the Princeton, NJ or within the continental United States is required 2x/year for team off-sites and annual company meeting. Occasional travel throughout the year within the continental United States for tradeshows and other marketing activities is also required.  

Accommodations  

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Lingraphica and Pay Transparency  

At Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $64,800 to $73,200 per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. We regularly review our compensation structures to ensure they align with industry standards, promote fairness, and support career growth. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process. 

• Paid Time Off (sick, personal, and vacation) 

• Paid Company Holidays 

• 401(k) Retirement Plan and Contribution 

• Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options 

• Employer Paid Life Insurance  

• Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance 

• Stipends for health and wellness, home office setup and professional development  

• Paid Family Leave 

• Annual bonus program 

• Annual merit increases 

• Year-Round Flex Friday’s 

• Discounts on travel, entertainment, home/pet/car insurance 

To learn more about Lingraphica, visit: www.lingraphica.com! To learn more about our benefits offerings, click here!

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.