Marketing Analyst
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
Together Blinkist and Go1 are working toward our shared goal of being the destination for lifelong learning. As we do this, we’re focusing on efficient B2C growth to bring ever more learners to our product. Within our marketing team we’re constantly trying to acquire, convert and retain an ever increasing number of learners.
We are seeking a dynamic and detail-oriented Marketing Analyst to join our team. As a Marketing Analyst you’ll work closely with the Performance Marketing, CRM, and CRO teams. You’ll be integral to helping us solve challenges of how we allocate, and attribute marketing spend, how we create the highest converting funnels and how to keep learners active and engaged.
A few notes about the position:
Check out the interview process for this position here: https://jobs.blinkist.com/18k
You can work in a hybrid setup from our office in Berlin, or fully remote within Germany, France or the UK. We can only hire candidates who are based in these countries and already have the legal right to work there.
What You’ll Do
As a Marketing Analyst at Blinkist by Go1, you will play a crucial role in supporting our Performance Marketing Acquisition team. You’ll be responsible for constantly developing the targets and bids we use to run our campaigns, ensuring that our marketing campaigns are aligned with these targets to maximize profitability. Your expertise will help drive the strategic direction of our marketing efforts, ensuring that we achieve our financial goals.
You’ll help us navigate challenges related to non click-based attribution methods, providing valuable insights through multiple attribution formats, including last-click, blackout, incrementality tests, and Marketing Mix Modeling (MMM). By analyzing and interpreting data, you will help the team understand the impact of various marketing channels and tactics, enabling more informed decision-making and optimization of our marketing strategies.
Evaluating A/B tests across the funnel will be another key aspect of your role. You will advise on test setup, analyze the test results, and provide actionable recommendations to improve conversion rates and overall marketing performance.
Additionally, you’ll work with non-paid channels such as CRM and SEO to help them visualise + understand performance and assess the outcome of new tests and strategies. Focused on conversion, monetization and renewal.
What You Need to Have
Bachelor's degree in Marketing, Business, Statistics, or a related field
Proven experience as a Marketing Analyst or in a similar role
Proficiency in attribution and measurement techniques
Strong analytical skills (via SQL) with the ability to interpret complex data
A preference for speed and pragmatism over perfection
A growth focused mindset which is focused on delivering daily
Excellent communication and presentation skills
Ability to work collaboratively with cross-functional teams
What You Can Help Us Achieve
Higher revenue growth at better efficiency levels through more accurate and nuanced performance marketing targets
Improved return on investment through the application of insights beyond post click attribution to understand channel performance
Faster experimentation throughput by having data more integral to the process
Why Blinkist/Go1
Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-first way of working that supports different needs and lifestyles.
These are some of our most valued benefits:
Competitive incentive plan in addition to salary
Employee Stock Option Plan
Flexible approach to work
Monthly work from home or transport reimbursement
One time work from home office set up budget
Unlimited access to the Go1 Learning Hub, and mentorship program
Professional development fund
Volunteer leave to give back to the community
30 PTO days + Wellbeing days
Flexible public holidays (based on local legislation) - take the days off that are important to you, swap out the ones that are not
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program
If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time.
#LI-REMOTE, LI-HYBRID #LI-SR1
About the job
Marketing Analyst
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
Together Blinkist and Go1 are working toward our shared goal of being the destination for lifelong learning. As we do this, we’re focusing on efficient B2C growth to bring ever more learners to our product. Within our marketing team we’re constantly trying to acquire, convert and retain an ever increasing number of learners.
We are seeking a dynamic and detail-oriented Marketing Analyst to join our team. As a Marketing Analyst you’ll work closely with the Performance Marketing, CRM, and CRO teams. You’ll be integral to helping us solve challenges of how we allocate, and attribute marketing spend, how we create the highest converting funnels and how to keep learners active and engaged.
A few notes about the position:
Check out the interview process for this position here: https://jobs.blinkist.com/18k
You can work in a hybrid setup from our office in Berlin, or fully remote within Germany, France or the UK. We can only hire candidates who are based in these countries and already have the legal right to work there.
What You’ll Do
As a Marketing Analyst at Blinkist by Go1, you will play a crucial role in supporting our Performance Marketing Acquisition team. You’ll be responsible for constantly developing the targets and bids we use to run our campaigns, ensuring that our marketing campaigns are aligned with these targets to maximize profitability. Your expertise will help drive the strategic direction of our marketing efforts, ensuring that we achieve our financial goals.
You’ll help us navigate challenges related to non click-based attribution methods, providing valuable insights through multiple attribution formats, including last-click, blackout, incrementality tests, and Marketing Mix Modeling (MMM). By analyzing and interpreting data, you will help the team understand the impact of various marketing channels and tactics, enabling more informed decision-making and optimization of our marketing strategies.
Evaluating A/B tests across the funnel will be another key aspect of your role. You will advise on test setup, analyze the test results, and provide actionable recommendations to improve conversion rates and overall marketing performance.
Additionally, you’ll work with non-paid channels such as CRM and SEO to help them visualise + understand performance and assess the outcome of new tests and strategies. Focused on conversion, monetization and renewal.
What You Need to Have
Bachelor's degree in Marketing, Business, Statistics, or a related field
Proven experience as a Marketing Analyst or in a similar role
Proficiency in attribution and measurement techniques
Strong analytical skills (via SQL) with the ability to interpret complex data
A preference for speed and pragmatism over perfection
A growth focused mindset which is focused on delivering daily
Excellent communication and presentation skills
Ability to work collaboratively with cross-functional teams
What You Can Help Us Achieve
Higher revenue growth at better efficiency levels through more accurate and nuanced performance marketing targets
Improved return on investment through the application of insights beyond post click attribution to understand channel performance
Faster experimentation throughput by having data more integral to the process
Why Blinkist/Go1
Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-first way of working that supports different needs and lifestyles.
These are some of our most valued benefits:
Competitive incentive plan in addition to salary
Employee Stock Option Plan
Flexible approach to work
Monthly work from home or transport reimbursement
One time work from home office set up budget
Unlimited access to the Go1 Learning Hub, and mentorship program
Professional development fund
Volunteer leave to give back to the community
30 PTO days + Wellbeing days
Flexible public holidays (based on local legislation) - take the days off that are important to you, swap out the ones that are not
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program
If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time.
#LI-REMOTE, LI-HYBRID #LI-SR1