Manager - Product Marketing

Figma is looking for a Manager, Product Marketing to lead and elevate our efforts across commercial growth and services. In this role, you’ll guide a small but mighty team of PMMs responsible for accelerating expansion within our sales-assisted funnels and scaling the impact of our services and service partners. You’ll partner closely with demand generation, partnerships, sales, product, and the broader marketing organization to shape go-to-market strategies that unlock account growth and deepen customer value. The ideal candidate is a player-coach with a strategic mindset and a bias towards action, someone who can inspire a team while also rolling up their sleeves to build content and programs themself. 

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing

• Build, collaborate around, and execute end-to-end go-to-market strategies that support account upgrades, cross-sell motions, and expansion opportunities

• Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies

• Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma’s value across commercial customer segments

• Own the strategy and marketing execution that supports Figma’s services ecosystem, including partner programs and scaled service enablement 

• Serve as a cross-functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go-to-market motions

We’d love to hear from you if you have:

• 7+ years of experience in product marketing, solution marketing, or a related go-to-market role, including experience working with commercial growth

• 3+ years of leading or managing a team, with a track record of driving team-level impact

• Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies 

• Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes

• Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives 

• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

• Experience marketing service offerings and partner-led services

• Background in PLG, especially in fast-growing SaaS companies

• Familiarity with design and product development workflows

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$180,000—$288,000 USD