Lifecycle Marketing Specialist
To see similar active jobs please follow this link: Remote Sales jobs
The Role
We're seeking a Lifecycle Marketing Specialist to help drive user engagement of the Modern Health platform. This vital marketing role will build notification and email programs to onboard, activate, and engage, and retain users at a large scale. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement in an authentic way.
This role is marketing to our end users, so the ideal candidate is someone who is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also someone who is a hands-on operator and has familiarity with a fast-paced startup environment.
This position is not eligible to be performed in Hawaii.
What You’ll Do
Build new lifecycle marketing strategies that increase adoption and engagement
Build strategies that touch B2B and B2C customers at key engagement and retention touchpoints
Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement each step of the customer lifecycle
Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
Extract learnings from experiments to inform other Customer and User roadmap initiatives
Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention
Who You Are
2+ years in marketing with at least 1 year in a cross-channel CRM role (mobile, email, in-app) for large user customer base
A curiosity for experimentation and building new programs from scratch
Experience running A/B tests and using data & customer insights
Experience using Iterable to build and track campaign metrics
Strong attention to detail and passion for working in a fast-paced environment
An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
A passion for mental health / wellness
Benefits
Fundamentals:
Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Generous Time Off
Company-wide Collective Pause Days
Family Support:
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development:
Professional Development Stipend
Financial Wellness:
401k
Financial Planning Benefit through Origin
But wait there’s more…!
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement
About the job
Lifecycle Marketing Specialist
To see similar active jobs please follow this link: Remote Sales jobs
The Role
We're seeking a Lifecycle Marketing Specialist to help drive user engagement of the Modern Health platform. This vital marketing role will build notification and email programs to onboard, activate, and engage, and retain users at a large scale. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement in an authentic way.
This role is marketing to our end users, so the ideal candidate is someone who is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also someone who is a hands-on operator and has familiarity with a fast-paced startup environment.
This position is not eligible to be performed in Hawaii.
What You’ll Do
Build new lifecycle marketing strategies that increase adoption and engagement
Build strategies that touch B2B and B2C customers at key engagement and retention touchpoints
Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement each step of the customer lifecycle
Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
Extract learnings from experiments to inform other Customer and User roadmap initiatives
Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention
Who You Are
2+ years in marketing with at least 1 year in a cross-channel CRM role (mobile, email, in-app) for large user customer base
A curiosity for experimentation and building new programs from scratch
Experience running A/B tests and using data & customer insights
Experience using Iterable to build and track campaign metrics
Strong attention to detail and passion for working in a fast-paced environment
An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
A passion for mental health / wellness
Benefits
Fundamentals:
Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Generous Time Off
Company-wide Collective Pause Days
Family Support:
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development:
Professional Development Stipend
Financial Wellness:
401k
Financial Planning Benefit through Origin
But wait there’s more…!
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement