Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
About the role
The Lifecycle Marketing Manager will help guide parents along their journey with us, so we can help them in their parenthood journey. In this role, you will be responsible for the execution and management of end-to-end campaigns across multiple channels, such as email, push notifications, and in-app messages, along with proposing new strategies.
This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position. The rate is between $45 and $55 per hour.
Areas of Resposibility
Work on established campaign strategies and initiatives, develop campaign briefs in line with the strategic objective and audience, and then execute marketing campaigns to drive engagement, conversion, retention, and increase the overall lifetime value of our users, including:
Partnering with Creative Production to develop copy/designs
Partner with cross-functional teams to ensure alignment and coordination. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
Brief in CRM Agency as needed to maintain timelines, and ensure high velocity of throughput of agency work
Building and configuring email templates using light skills in design/HTML
Building multi-step communication journeys and marketing experiments
Building audience segments leveraging user data attributes and user events
Tracking campaign progress and ensuring timeliness and accuracy of the campaign workflow
Measure performance of campaigns to:
Propose new opportunities/strategies that will improve the experience for users
Quickly identify issues/bugs to resolve
Continuously optimize the campaign development process to simplify/streamline and reduce opportunities for errors
Requirements
4+ years experience in Channel Marketing
Experience with Marketing Automation / CRM platforms
Experience with a design/templating platform
Strong organizational/project management skills and communication skills
Experience collaborating with and briefing external support agencies
Experience working with creative teams to create campaign assets and optimize existing assets, across numerous marketing channels
Strong analytical, A/B testing, and reporting skills
Nice to Have
Experience with Braze platform
Experience with Figma or similar platform
HTML
Compensation
Hourly Rate $45 - $55 per hour, dependent on experience
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
About the job
Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
About the role
The Lifecycle Marketing Manager will help guide parents along their journey with us, so we can help them in their parenthood journey. In this role, you will be responsible for the execution and management of end-to-end campaigns across multiple channels, such as email, push notifications, and in-app messages, along with proposing new strategies.
This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position. The rate is between $45 and $55 per hour.
Areas of Resposibility
Work on established campaign strategies and initiatives, develop campaign briefs in line with the strategic objective and audience, and then execute marketing campaigns to drive engagement, conversion, retention, and increase the overall lifetime value of our users, including:
Partnering with Creative Production to develop copy/designs
Partner with cross-functional teams to ensure alignment and coordination. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
Brief in CRM Agency as needed to maintain timelines, and ensure high velocity of throughput of agency work
Building and configuring email templates using light skills in design/HTML
Building multi-step communication journeys and marketing experiments
Building audience segments leveraging user data attributes and user events
Tracking campaign progress and ensuring timeliness and accuracy of the campaign workflow
Measure performance of campaigns to:
Propose new opportunities/strategies that will improve the experience for users
Quickly identify issues/bugs to resolve
Continuously optimize the campaign development process to simplify/streamline and reduce opportunities for errors
Requirements
4+ years experience in Channel Marketing
Experience with Marketing Automation / CRM platforms
Experience with a design/templating platform
Strong organizational/project management skills and communication skills
Experience collaborating with and briefing external support agencies
Experience working with creative teams to create campaign assets and optimize existing assets, across numerous marketing channels
Strong analytical, A/B testing, and reporting skills
Nice to Have
Experience with Braze platform
Experience with Figma or similar platform
HTML
Compensation
Hourly Rate $45 - $55 per hour, dependent on experience
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.