Lifecycle Marketing Manager
The Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
As the Lifecycle Marketing Manager, you will:
Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.
Your Impact:
As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.
About You:
5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
3+ years of experience developing lifecycle/CRM engagement programs
Experience in audience segmentation and targeting using database information and real-time event data
Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Even Better:
Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github
Where:
This role will be based in the United States
#LI-JP1
About the job
Apply for this position
Lifecycle Marketing Manager
The Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
As the Lifecycle Marketing Manager, you will:
Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.
Your Impact:
As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.
About You:
5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
3+ years of experience developing lifecycle/CRM engagement programs
Experience in audience segmentation and targeting using database information and real-time event data
Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Even Better:
Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github
Where:
This role will be based in the United States
#LI-JP1