Lifecycle Associate, Marketing

​​About the Role:

We’re looking for a Lifecycle Marketing Associate to join our growing CRM team. You’ll report to the CRM Manager and partner with cross-functional stakeholders to build and execute strategic conversion and retention campaigns. This person will support the hands-on creation, implementation and optimization of retention focused email, sms, push notification and in-app messages. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer and is relentless at finding the qualitative and quantitative feedback you need to build a world class retention program.

You Will:

• Support execution of retention focused CRM initiatives including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting

• Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows

• Guide segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize retention and LTV

• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, retention and LTV

• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns

• Partner with CRM leads for other lifecycle stages to build cohesive and efficient customer journey

You Have:

• Bachelor’s degree in marketing or related field

• 1-2 years experience in CRM & lifecycle marketing, subscription experience a plus

• Hands-on experience with Braze, Iterable, Marketo or similar ESP

• Excellent organizational and prioritization skills, and attention to detail

• Strong campaign management and problem solving skills

• Analytical thinker with experience in data-driven marketing

• Experience working cross functionally with various teams

• Ability to drive experimentation focused on core success metrics

• Working knowledge of HTML, CSS and email client basics

• Eagerness to be hands-on and proactive

• Strong desire and curiosity to learn

• Understanding of the healthcare, wellness, or CPG industry a plus

• Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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