Lead Marketing Analyst
As the Lead Marketing Analyst, you will:
Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.
About You:
You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
You’ve analyzed multi-channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
Even Better:
Experience partnering with senior marketing leaders on annual planning and long-term strategy.
Experience managing analysts and building high-performing analytics teams.
Familiarity with experimentation design and incrementality testing in performance marketing.
About the job
Apply for this position
Lead Marketing Analyst
As the Lead Marketing Analyst, you will:
Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.
About You:
You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
You’ve analyzed multi-channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
Even Better:
Experience partnering with senior marketing leaders on annual planning and long-term strategy.
Experience managing analysts and building high-performing analytics teams.
Familiarity with experimentation design and incrementality testing in performance marketing.