Lead Market Development Representative

Summary

The Lead Market Development Representative is responsible for qualifying prospects for the company’s products and/or services at in-person events, virtual events, and follow up post events. 

What You’ll Do: 

• Attend events (in person and remotely), proactively pursuing prospects

• Qualify leads/contacts based upon specifically defined criteria to transition meaningful sales leads into the pipeline

• Work closely with the Marketing Demand Generating team to attend lead generating events

• Partner closely with Regional Sales Directors to develop ongoing engagement strategy with assigned customer and prospect accounts to drive revenue goals

• Provide baseline research and intelligence within target accounts to identify key contacts and critical account information

• Learn and demonstrate a fundamental understanding of Workiva’s Platform, and clearly articulate its capabilities and advantages to decision makers 

• Keep up-to-date knowledge of the industry as well as competitive posture of the company, and enhances awareness in the targeted business community of the company and its products/services

• This is an individual contributor role with the opportunity to grow into leadership

What You’ll Need:

Minimum Qualifications:

• Requires an Associate’s degree and a minimum of 5 years of related experience or a Bachelor’s degree and a minimum of 2 years of related experience

Preferred Qualifications: 

• Successful experience in a similar role- preferably lead generation/sales development/business development

• Experience working in-person events / trade shows to generate leads

• Salesforce CRM experience strongly preferred

• Proven track record of creating revenue generating opportunities and quota attainment

• Proven ability to understand and successfully promote technical offerings and solution sets

• Excellent verbal, written, and interpersonal communication skills with a professional demeanor

• Self-motivated with strong propensity for action, results and continuous improvement

• Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines

Travel

• Willingness to travel up to 75% for in-person events and trade shows

Working Conditions & Physical Requirements

• Reliable internet access for any period of time working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $53,000.00 - $85,000.00

✅ Eligible for commission based on sales performance

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy

• Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.

• Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

• Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more

• Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.  

Learn more about life at Workiva: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits  

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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