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Lead Brand Marketing Manager

HoYoverse

Full-time
USA
brand marketing
product marketing
entertainment
data analysis
feedback
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Marketing jobs

What You Will Do:

  • Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.

  • Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.

  • Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.

  • Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.

  • Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.

  • Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.

What We Are Looking For:

  • 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)

  • 5+ years working with games as a service or other service-oriented products.

  • 3+ years of experience leading global Marketing teams.

  • Both Agency and in-house experience are strongly preferred.

  • Have a rich repertoire of top resources and the ability to use them.

  • Great at content planning.

  • Strong data analysis skills.

  • Enjoy various game experiences and love the game sector.

  • Fluency in Chinese and English is required.

  • Extensive familiarity with the user characteristics of the US market.

  • Strong communication and execution skills.

Benefits:

  • Competitive salary

  • 100% employer-paid healthcare premiums for you and your dependents

  • Generous paid time off

  • 401K / RRSP plan

  • Employer-paid life and disability insurance

  • Team-building activities throughout the year

  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.

About the job

Full-time
USA
Posted 1 year ago
brand marketing
product marketing
entertainment
data analysis
feedback
Enhancv advertisement
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Lead Brand Marketing Manager

HoYoverse
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Marketing jobs

What You Will Do:

  • Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.

  • Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.

  • Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.

  • Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.

  • Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.

  • Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.

What We Are Looking For:

  • 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)

  • 5+ years working with games as a service or other service-oriented products.

  • 3+ years of experience leading global Marketing teams.

  • Both Agency and in-house experience are strongly preferred.

  • Have a rich repertoire of top resources and the ability to use them.

  • Great at content planning.

  • Strong data analysis skills.

  • Enjoy various game experiences and love the game sector.

  • Fluency in Chinese and English is required.

  • Extensive familiarity with the user characteristics of the US market.

  • Strong communication and execution skills.

Benefits:

  • Competitive salary

  • 100% employer-paid healthcare premiums for you and your dependents

  • Generous paid time off

  • 401K / RRSP plan

  • Employer-paid life and disability insurance

  • Team-building activities throughout the year

  • Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.

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