Lead - Advertising Measurement

Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit and with over 82 million daily active uniques, it is home to the most open and authentic conversations on the internet. For more information, visit redditinc.com.

Reddit is looking for a Measurement Lead to help our advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform. 

Responsibilities:

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams

• Leverage measurement results to drive business growth for our clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.  

• Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices.  Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling.

• Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.

• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications: 

• 4+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.

• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)

• Knowledge of North America Measurement solutions, vendors, and norms. 

• A knowledge of experimentation and familiarity with the underlying statistical methods 

• A strong background in the execution, analysis, and presentation of quantitative advertising research. 

• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies

• Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company

• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows

• Exceptional written and oral communication skills – you’re articulate and engaging

Benefits:

• Comprehensive Healthcare Benefits

• 401k Matching

• Workspace benefits for your home office

• Personal & Professional development funds

• Family Planning Support

• Flexible Vacation (please use them!) & Reddit Global Wellness Days

• 4+ months paid Parental Leave

• Paid Volunteer time off