Achieve and exceed sales targets within your territory. Develop and execute a strategic account and territory plan to drive revenue and market share. Build strong relationships with key decision-makers across departments and functions. Lead a cross-functional sales and FAE team to implement share-gain strategies at prime contractors. Demonstrate expertise in core products: oscilloscopes, spectrum analyzers, waveform generators, and power sources. Identify and promote new applications for Tektronix and Keithley products. Leverage internal resources, including application engineers, channel partners, and inside sales. Proven success in quota attainment and complex capital equipment sales. Experience developing growth strategies for large accounts and closing new business. Strong knowledge of high-speed analog/digital design, RF, radar, EW, and threat simulation. Skilled in prospecting, qualifying, closing, and account growth. Excellent communication, presentation, and time management skills. Proficiency with Microsoft Office and related tools. BSEE or equivalent; MBA preferred. Minimum 5 years of sales experience. Ability to travel up to 30% within territory.