Integrated Campaign Specialist

Why this role matters:

The Integrated Campaign Specialist role will play a critical role in planning, executing, and reporting on cross-functional marketing initiatives. We are looking for someone committed to diligently organizing integrated go-to-market activities across business units to bridge the gap with Corporate Marketing.This includes organizing integrated marketing campaign activities, managing assigned campaign activities, prioritizing tasks, driving decisions, and communicating clearly to a diverse group of colleagues with interdependent timelines.

This is a high visibility position with the opportunity to deliver immediate impact. It also is an opportunity to build strong cross-functional relationships with peers throughout Vonage.

Your key responsibilities:

• Drive coordination between multiple Marketing teams and cross functional departments

• Program Management of integrated campaigns and activities.

  • Own campaign work items and drive completions of activities across teams

  • Engage stakeholders across teams to resolve hurdles and blockers

  • Lead status meetings, record action items, document owners, and drive follow up.

  • Communicate critical stakeholder info sending weekly Integrated Marketing campaign status updates to key teams and stakeholders

  • Keep integrated marketing campaigns and project effort on timelines and within budget.

  • Use data to optimize marketing programs, identify trends, and report on ROI to leadership.

• Build comprehensive integrated marketing plans in collab with Product Marketing Managers

  • Coordinate with Business Unit Marketing teams to define GTM Strategies, Target Markets Target Buyers, Segments, Channels, Customer Journeys, and messaging for integrated marketing efforts

  • Maintain a holistic integrated marketing calendar for real-time use across departments

  • Document integrated marketing campaign activities & key Marketing Ops requests

  • Work with Product Marketing teams to identify product market fit, competitive advantages, and market trends to identify priority marketing opportunities

  • Establish success metrics and reporting to measure results of integrated marketing campaigns

  • Ensure messaging is consistent and aligned with commercial objectives across the organization.

What you’ll bring:

• A growth mindset with a willingness to learn new skills and a proactive attitude

• Task management: identify, define, and coordinate tasks across multiple initiatives

• Scope management: ensure all required work is identified to complete work successfully

• Time management: manage the timely completion of initiatives and tasks to timelines

• Communication management: take notes, ensure timely and appropriate communication of critical initiative information to the appropriate stakeholders

• Stakeholder management: identify teams impacted, analyze stakeholder expectations, and develop strategies to engage stakeholders on decisions and execution effectively

• Practical experience building integrated Go-to-Market strategies and execution plans

Required:

• Integrated Marketing Background

  • Demonstrated experience developing, executing, and managing cohesive marketing strategies.

  • Skilled at presenting a consistent brand message across multiple channels.

  • Campaign management overseeing the end-to-end execution of integrated marketing campaigns, managing budgets, timelines, and resources to ensure successful delivery.

  • Brand consistency: Act as a brand steward, ensuring that all marketing assets, messaging, and communications adhere to brand guidelines and convey a unified value proposition to the customer.

  • Performance analysis background with ability to track, measure, and analyze campaign performance and key performance indicators (KPIs). 

  • Content development experience working with creative teams to create compelling, high-quality content and marketing materials, such as blog posts, landing pages, and sales enablement resources.

• Program Leadership Skills

  • Minimum 1 year of Integration Marketing Program Management experience

  • Minimum 1 year of Marketing campaign & strategy experience

  • Attention to detail, ability to manage multiple projects, documents, and trackers

  • Demonstrable cross-functional collaboration skills to serve as a liaison between marketing and other departments including sales, product, creative, and analytics. 

  • Clear examples of proficiency in work prioritization & time management

  • Experience with project management software & process documentation software

• Soft skills

  • Strategy and Planning

  • Situational analysis & Communication - Written & Verbal

  • Negotiation & conflict resolution

  • Communication - Written & Verbal

  • Task Management & Prioritization

  • Presentation creation and Presenting of campaign plans and strategies

What we consider a plus:

• Team Integration Management: organizational change activities across teams

• Resource Management: organize, manage, and lead the teams to success

• Risk management: planning, identification, analysis, response planning, and controlling risk on a campaign.

Where you will work:

We are open to considering fully remote candidates located within the United States.

Sponsorship is not available. Legal authorization to work in the USA is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening. #LI-HB