Head of Growth Marketing - Tumblr

589 million blogs. 8 million posts a day. And 17 years spent building an alternative to the status quo. Part social network, part blogging platform, pure creativity: this is Tumblr. We’re proud to be one of the few places where internet creators can build their homes, share their work, and connect with their audiences through what they love—not who they know.

Our mission: to advance the world’s subcultures that make the internet more inclusive, interesting, and weird. Under Automattic, we’ve got the curiosity and energy to shape and scale our platform with tomorrow's creators of all types in mind.

Are you a Growth Marketer looking for that rare opportunity to join an early stage culture—with a decade-proof brand? Then give us a 👀. Let’s make the internet fun again!

We’re looking for a motivated and analytical Growth Marketing lead to join our team. This role will focus on developing and implementing strategies to drive user acquisition, engagement, and retention. We want this candidate to have deep technical marketing knowledge, and understand how to diagnose and execute mechanics that drive growth. This is a new role joining a small team of creative and editorial content marketers. As head of Growth Marketing, you will need to act as both the team lead and an individual contributor to maximize impact as follows:

Responsibilities: 

• Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement

• Create and validate data-informed user segmentation and targeting strategies

• Own and execute on your ideas—from crafting messaging to building and optimizing campaigns across various channels

• Measure and track user behaviors using a variety of tools, providing detailed reporting on the impact of your growth marketing efforts

• Drive measurable impact in conversion, sign-up, and retention rates through funnel optimization, A/B testing, and experimentation

• Partner with other Marketing, Product, Design, and Data teams to understand our users, our product, and the best ways to optimize the user journey

• Use your project management skills to lead development roadmaps, testing, and/or experimentation of new growth features and integrations

• Cultivate a spirit of fun and growth amongst your peers across teams

• Work with agencies to bolster our capabilities, and nurture those relationships to get maximum impact

• Lead and grow the marketing team, for the Tumblr we have today, and the place we intend to get to.

Requirements: 

• Technical Knowledge: Proficiency in data analysis, funnel optimization, and cohort-based performance reporting. Experience with tools like Google Analytics, Looker, and SQL is a plus

• Project Management: Strong skills in prioritizing, distributing, and following up on growth initiatives

• Channel Expertise: Breadth of experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing; including knowledge of and experience working with different types of agencies

• Decision Making: Ability to use data to make informed decisions and consider resource tradeoffs for maximum business impact

• Influence : Confidence in using data to drive strategy and uplift team morale through mentorship and a positive attitude

• Communication: Strong written and verbal communication skills with the ability to collaborate across teams in a fully distributed work environment

• Autonomy: The ability to take initiative and drive projects forward independently, thriving in a fast-paced environment with minimal supervision

• Leadership: Experience growing a high-trust team, nurturing the teammates you have to grow and expand skill sets, and reach goals collectively

• Nice to have: You know Tumblr, with its unique ecosystem and weirdly particular audience because, on some level, that’s also you. Oh, and frogs. It’s definitely a plus if you like frogs.

How to Apply:

You’re still reading, good. If you think that might be you, be hasty, and fill out the form below (yeah, duh). We like cover letters, but we like getting to know people even more. So tell us a little about yourself and answer a couple of questions—it’s your golden ticket to being considered. Proofread, please (we like grammar, and you should, too). Make sure you spell and capitalize our mom and dad companies properly.

Salary range: $130,000 - $180,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-Remote