Growth Marketing Specialist
Apply for this position → Go ad-free with Premium<h1><span style='font-size: 10pt;'><strong>The role:</strong></span></h1> <p><span style='font-size: 10pt;'>As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela. You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers.</span></p> <p><span style='font-size: 10pt;'>This is an execution-focused role. You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight. If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow.</span></p> <p><span style='font-size: 10pt;'><strong>You will:</strong></span></p> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results</span></li> </ul> <h1><span style='font-size: 10pt;'><strong>Why you'll love this role:</strong></span></h1> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You will collaborate daily with experienced marketers while developing skills across the full marketing stack</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You thrive on making things happen, not waiting for direction</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You want exposure to paid media, email, CRO, and analytics rather than getting siloed into one channel</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You love working in a fast-paced, high-output setting where your organization skills make a visible impact</span></li> </ul> <h1><span style='font-size: 10pt;'><strong>Why you're a great fit:</strong></span></h1> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You hustle. You move fast, take initiative, and don't wait to be told what to do next.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Self-directed learner who proactively develops skills through courses, tutorials, and experimentation</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Strong attention to detail. You catch errors others miss and take quality seriously.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress</span></li> </ul> <p><span style='font-size: 10pt;'><strong>Why you’ll love working at Newsela:</strong></span></p> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Health & Wellness:</strong> Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul. </span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Work From Home: </strong>We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Supporting ALL Families:</strong> Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more! </span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Financial Wellbeing:</strong> Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Time Off: </strong>Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Professional Development:</strong><strong> </strong>Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Make A Difference:</strong> No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.</span></li> </ul> <h3><span style='font-size: 10pt;'><em>All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.</em></span></h3> <h3><span style='font-size: 10pt;'><strong>About Newsela:</strong></span></h3> <p><span style='font-size: 10pt;'>Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.</span></p> <p><span style='font-size: 10pt;'>#LI-Remote</span></p><div class='content-pay-transparency'><div class='pay-input'><div class='description'><p><span style='font-size: 16px;'>Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits. </span></p></div><div class='title'>Base Compensation Range</div><div class='pay-range'><span>$68,000</span><span class='divider'>—</span><span>$75,000 USD</span></div></div></div>
Growth Marketing Specialist
<h1><span style='font-size: 10pt;'><strong>The role:</strong></span></h1> <p><span style='font-size: 10pt;'>As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela. You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers.</span></p> <p><span style='font-size: 10pt;'>This is an execution-focused role. You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight. If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow.</span></p> <p><span style='font-size: 10pt;'><strong>You will:</strong></span></p> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results</span></li> </ul> <h1><span style='font-size: 10pt;'><strong>Why you'll love this role:</strong></span></h1> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You will collaborate daily with experienced marketers while developing skills across the full marketing stack</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You thrive on making things happen, not waiting for direction</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You want exposure to paid media, email, CRO, and analytics rather than getting siloed into one channel</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You love working in a fast-paced, high-output setting where your organization skills make a visible impact</span></li> </ul> <h1><span style='font-size: 10pt;'><strong>Why you're a great fit:</strong></span></h1> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>You hustle. You move fast, take initiative, and don't wait to be told what to do next.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Self-directed learner who proactively develops skills through courses, tutorials, and experimentation</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Strong attention to detail. You catch errors others miss and take quality seriously.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'>Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress</span></li> </ul> <p><span style='font-size: 10pt;'><strong>Why you’ll love working at Newsela:</strong></span></p> <ul> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Health & Wellness:</strong> Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul. </span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Work From Home: </strong>We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Supporting ALL Families:</strong> Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more! </span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Financial Wellbeing:</strong> Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Time Off: </strong>Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Professional Development:</strong><strong> </strong>Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.</span></li> <li style='font-size: 10pt;'><span style='font-size: 10pt;'><strong>Make A Difference:</strong> No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.</span></li> </ul> <h3><span style='font-size: 10pt;'><em>All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.</em></span></h3> <h3><span style='font-size: 10pt;'><strong>About Newsela:</strong></span></h3> <p><span style='font-size: 10pt;'>Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.</span></p> <p><span style='font-size: 10pt;'>#LI-Remote</span></p><div class='content-pay-transparency'><div class='pay-input'><div class='description'><p><span style='font-size: 16px;'>Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits. </span></p></div><div class='title'>Base Compensation Range</div><div class='pay-range'><span>$68,000</span><span class='divider'>—</span><span>$75,000 USD</span></div></div></div>