Growth Marketing Manager - Velocity Sales
To see similar active jobs please follow this link: Remote Marketing jobs
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.
What you’ll do
We are seeking an experienced and passionate growth marketer who will help to build and execute against scaled lifecycle marketing programs targeting key user segments. Our vision is to provide merchants with the greatest value at each stage of their relationship with Stripe. You will be a part of the team responsible for delivering on this vision and driving revenue through demand generation, deal activation, upsell/cross-sell, and retention programming. You will lead key strategic marketing initiatives and execute personalized, cross-channel nurture campaigns to help merchants consider, activate, and grow with Stripe. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning, and iteration.
Responsibilities
Drive strategy and execution of coordinated lifecycle campaigns across multi-channel surfaces (such as email and in-product notifications) for key user segments who come to Stripe through initial sales relationships
Identify opportunity areas to leverage data and ML to execute dynamic and scalable personalization
Design iterative experimentation plans to continuously improve the performance of campaigns
Analyze performance data, develop actionable insights, and socialize relevant learnings across the organization on a weekly, monthly, and quarterly cadence
Collaborate closely with key stakeholders across Sales, Growth Product, Analytics, Data Science, Engineering, Creative, and Operations
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
7+ years of overall work experience
5+ years of experience in a marketing role designing and launching campaigns
2+ years of experience in B2B marketing
Fluency in general marketing and sales concepts such as attribution, deal lifecycle, etc.
Analytical mindset; ability to decipher actionable insights from data
Excellent written and verbal communication skills
Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Preferred qualifications
10+ years of work experience
3+ years experience working as a marketing expert in a cross-functional growth team
Experience in executing lifecycle marketing campaigns across various channels and surfaces
Experience working in platforms such as Marketo, Salesforce, Salesloft, etc.
Technical fluency in marketing and sales (understanding of webhooks, APIs, lead enrichment, etc.)
About the job
Growth Marketing Manager - Velocity Sales
To see similar active jobs please follow this link: Remote Marketing jobs
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises.
What you’ll do
We are seeking an experienced and passionate growth marketer who will help to build and execute against scaled lifecycle marketing programs targeting key user segments. Our vision is to provide merchants with the greatest value at each stage of their relationship with Stripe. You will be a part of the team responsible for delivering on this vision and driving revenue through demand generation, deal activation, upsell/cross-sell, and retention programming. You will lead key strategic marketing initiatives and execute personalized, cross-channel nurture campaigns to help merchants consider, activate, and grow with Stripe. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning, and iteration.
Responsibilities
Drive strategy and execution of coordinated lifecycle campaigns across multi-channel surfaces (such as email and in-product notifications) for key user segments who come to Stripe through initial sales relationships
Identify opportunity areas to leverage data and ML to execute dynamic and scalable personalization
Design iterative experimentation plans to continuously improve the performance of campaigns
Analyze performance data, develop actionable insights, and socialize relevant learnings across the organization on a weekly, monthly, and quarterly cadence
Collaborate closely with key stakeholders across Sales, Growth Product, Analytics, Data Science, Engineering, Creative, and Operations
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
7+ years of overall work experience
5+ years of experience in a marketing role designing and launching campaigns
2+ years of experience in B2B marketing
Fluency in general marketing and sales concepts such as attribution, deal lifecycle, etc.
Analytical mindset; ability to decipher actionable insights from data
Excellent written and verbal communication skills
Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Preferred qualifications
10+ years of work experience
3+ years experience working as a marketing expert in a cross-functional growth team
Experience in executing lifecycle marketing campaigns across various channels and surfaces
Experience working in platforms such as Marketo, Salesforce, Salesloft, etc.
Technical fluency in marketing and sales (understanding of webhooks, APIs, lead enrichment, etc.)