Please note: We're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.

At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing, and this role leads that charge.

You'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run, every channel you test, and every hypothesis you form will be grounded in product marketing work: ICP clarity, positioning, messaging, and user insight. You'll work across our existing products and emerging ones to identify what resonates, move fast, and build the playbooks we don't have yet.

This is not a performance marketing role. It's for someone who thinks in funnels and systems, executes growth experiments, and uses product marketing as the foundation behind every growth decision.

Compensation: £70,000-£90,000

Our ideal candidate

• 5+ years in growth marketing, product marketing, or a hybrid of both, with experience in developer tools or technical B2B SaaS

• Demonstrated track record in growth experimentation and core product marketing: research, messaging, GTM, CRO

• Proven experience marketing to developers or technical buyers: you understand how developers discover tools, evaluate them, and make decisions

• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data

• Strong project management skills: you know how to move cross-functional work forward

• Self-starter who thrives in fast-moving environments and shapes their own agenda

• Comfortable operating without a fully defined playbook

What would really knock our socks off

• Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructure

• Experience with CI/CD, build systems, or mobile DevOps as a practitioner or marketer

• Experience working alongside a dedicated PMM team as a growth specialist

• Reforge alumni: if you have completed Reforge courses and can show how you applied them, that is a strong signal

• A portfolio of previous work: growth models, positioning docs, launch announcements, experiment write-ups

Your responsibilities

• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog

• Lead GTM for new products and features across owned and earned channels

• Own top-of-funnel growth across our product portfolio

• Identify which channels work for developer tools and build a channel strategy backed by evidence (product-channel fit)

• Build growth models, test them fast, and measure results

• Design and run experiments across paid, organic, community, and product channels, hands-on and with support from the marketing team

• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live

• Run cross-sell campaigns into the existing customer base and optimise onboarding to improve activation and free-to-paid conversion

What we offer

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies

• The security of working in a financially stable, growing company with an ever-expanding global customer base

• A remote working environment with opportunities for in-person collaboration

• A global customer portfolio to manage

• A competitive stock options package

• Private medical insurance & life assurance

About Bitrise

Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.

As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.

Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.