Growth Marketer Retention

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

Growth Retention Marketer - Remote job

We are looking for an ambitious, data-driven, and dynamic Growth Retention Marketer to reduce churn and improve the conversion rate of our subscribers. You will play a pivotal role in ensuring our customers remain engaged and satisfied with our products and services, ultimately driving revenue growth for the company.

Role Challenges

• Customer Retention Strategy:

  • Develop and execute a comprehensive customer retention strategy specifically aimed at reducing churn for subscription products or services.

  • Analyze customer data to identify reasons for churn and create targeted solutions to address these issues.

• Subscriber Engagement:

  • Create and implement engagement campaigns, including personalized email marketing, in-app notifications, and other communication channels to keep subscribers engaged and informed.

  • Monitor and optimize subscriber touchpoints to enhance their overall experience with the brand.

• Subscription Product Optimization:

  • Collaborate with product development teams to enhance subscription offerings, ensuring they align with customer needs and preferences.

  • Conduct A/B testing and gather customer feedback to continually refine and improve subscription products.

• Lead Generation and Conversion:

  • Develop and execute strategies to increase the conversion rate for leads, including website optimization, landing page creation, and lead nurturing campaigns.

  • Implement lead scoring and segmentation to prioritize high-potential leads.

• Data Analysis and Reporting:

  • Utilize analytics tools and data-driven insights to track and report on key performance metrics, such as churn rates, conversion rates, and customer lifetime value.

  • Make data-backed recommendations to guide decision-making and strategy adjustments.

• Content Creation and Marketing:

  • Develop compelling and relevant content, such as blog posts, videos, and social media campaigns, to attract and engage potential customers.

  • Implement content marketing strategies to drive traffic and leads.

• Customer Feedback and Surveys:

  • Gather customer feedback through surveys and other feedback mechanisms to understand customer satisfaction and pain points.

  • Use customer insights to make improvements to products and marketing strategies.

• Partnerships and Collaborations:

  • Identify potential partnerships or collaborations that can help expand the brand's reach and attract new subscribers and leads.

• Budget Management:

  • Manage the budget allocated for marketing initiatives, ensuring cost-effectiveness and a positive return on investment.

• Competitor Analysis:

  • Keep a close eye on the competitive landscape within the beauty and subscription space to identify opportunities and threats.

• Customer Support Collaboration:

  • Work closely with customer support teams to address subscriber issues promptly and efficiently, providing a seamless customer experience.

• Testing and Experimentation:

  • Continually test and experiment with different marketing channels, strategies, and tactics to discover what works best for reducing churn and increasing conversions.

• Compliance and Ethics:

  • Ensure that all marketing practices comply with industry regulations and ethical standards.

• Team Collaboration:

  • Collaborate with cross-functional teams, including sales, product development, and customer support, to align strategies and achieve common goals.

Requirements

• 1 year of experience in Retention departments. knowledge of customer segments and direct marketing channels

• Bachelor in Engineering, Business, Marketing, Analytics or related fields.

• Experience being squad or multidisciplinary teams leader.

• Effective english oral and written communication skills.

• Be an open-minded and empathetic person, who is passionate and committed to people’s development. Being an active listener is a must.

• Unwavering attention to detail and follow-through.

• Have availability and flexibility to work with excellent time management skills.

• Effective organization skills, with an ability to stay focused on assigned tasks and a proactive approach.

• Have strong interpersonal skills, interact well with others, and effectively communicate to others when conflicts occur.

• Knowledge in data science and SQL is a plus.

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

We've been recognized by Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers. Apply now!