Growth Manager

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Take ownership

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the team:

Goodnotes is looking to transform education and productivity using the latest technologies. We are working on helping students and teachers learn and teach more efficiently, and aim to achieve this by developing tools such as AI tutors, Classroom AI and more foundational technologies like subject-oriented handwriting recognition.

You will join a distributed team across Europe and Asia focusing specifically on growing revenue and user base for the Growth Marketing team. You will design and implement data-driven growth initiatives by working with the global marketing team and cross-functionally (eg. product management, engineering, customer service teams) across timezones. You will monitor and manage all ongoing marketing campaigns in Germany and develop insightful reports to ideate future initiatives and to share learnings with the wider team.

About the role:

We are looking for a motivated and results-driven Growth Manager to fast-track our growth in Germany! Our ideal candidate for this role is an expert in ideating and launching localized marketing campaigns in Germany to promote a B2C app.

This is the role for you, if you’re excited to work on the things listed below:

Increase our revenue and user base in Germany in 12 months by

• Owning the entire go-to-market process, including maintaining the trends, impact, and use cases of our products and offerings

• Building and implementing a full-funnel, multi-channel marketing strategy to reach and engage a German audience both online and offline

• Building compelling local marketing tactics to engage and delight Germany’s student community using local market knowledge

• Localizing global campaigns to build and launch locally relevant marketing campaigns

• Collaborating closely with external partners to represent and/or organize offline events and roadshows

• Recruit and collaborate with German student ambassadors and empower them to run activation events at scale

The skills you will need to be successful in the above:

• 3+ years experience in a growth manager role in a B2C product company with a specific focus on the German market

• Experience planning and launching local multi-channel marketing campaigns including but not limited to Apple Search Ads, Offline Marketing, Social Media, Community Engagement, Partnerships, Brand Collaboration etc.

• Ability to analyze data using tools such as Tableau and Excel (coding skills not needed).

• Strong market research skills, with a deep understanding of local consumer behavior, local market, and competitor trends

• Demonstrated ability to translate ideas & insights into successful marketing strategies through an iterative approach

• Strong motivation to implement and drive positive impact through strategically planned projects

• Experience collaborating effectively with global marketing team & cross-functionally with product, engineering, customer service teams for all growth activities planned in Germany

• Strong communication skills, with a fluency in English & German

What’s in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness

• Sponsored visits to our Hong Kong or London office every 2 years

• Company-wide annual offsite 

• Flexible working hours and location

• Medical insurance for you and your dependents