Group Manager, Paid Media Strategy

Role Description

As the Group Manager, Media Strategy, you will oversee a team of media strategists to drive programs across different products and international markets. You will develop media strategies with a focus on demand creation channels (display, video, social, offline) and lead a team of media strategists responsible for supporting programs across products and int’l markets.

The Media Strategy team is chartered on driving brand awareness and delivering net new demand profitably between our self-serve and managed sales businesses. This person is expected to have demonstrated mastery across the breadth of non-search channels, a knack for delivering engaging storytelling through creative and content, and can expertly optimize media spend with a data-driven, financially disciplined approach. They will set strategic direction for their team, deepen cross-functional collaboration across the organization, and be able to zoom into tactical areas, as necessary.

This is a unique opportunity for a developing paid media leader enthused by building net new programs that can deliver meaningful impact for our GTM motions.

Responsibilities

• Develop qualitative and quantitative research-backed paid media strategies in partnership with GTM teams 

• Lead and develop a team of media strategists as a coach and team player 

• Plan and execute full funnel campaigns along with the development of content and creative 

• Scale testing and optimization between spend levels, bidding, creative and landing pages 

• Manage relationships with external agencies & ad publishers to craft innovative media plans 

• Provide input to shape our AdTech strategy and measurement methodology 

• Recommend budgeting expansion and reallocation opportunities 

• Regularly deliver business reviews with performance overviews and insights for leadership

Requirements

• 7-10+ years of experience in paid media driven growth within B2B for brand and performance objectives 

• Proven expertise profitably scaling non-SEM channels (YouTube, Meta, LinkedIn, Programmatic, CTV, and Offline channels)  

• Advanced understanding of measurement, attribution, and AdTech; experience working with in-platform measurement tools, partnering with data science on incrementality measurement/MMMs, and optimizing bidding with server-to-server integrations 

• Experience streamlining media planning, ad operations, and reporting 

• Excellent analytical problem-solving skills and strategic business acumen  

• Effective written and verbal communication with the ability to distill complex information for broader audiences

Preferred Qualifications

• Background in SEM 

• B2B experience for both self-serve and lead generation/ABM

Total Rewards

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). 

Current Salary/OTE Ranges (Subject to change): C$127,900 - C$150,500 - C$173,100