Global Product Marketing Manager

How you’ll have an impact at Paula’s Choice:  

The Brand Manager will be responsible for global product marketing, new product performance tracking, portfolio management to drive global brand performance of this high growth omnichannel brand and will play a critical role in managing overall product portfolio growth. 

As a Global Product Marketing Manager, a typical day might include a mix of the following:

• Develop new product launch plans and coordinate with channels and markets to deploy globally. 

• Create compelling stories & campaigns for core existing products to drive product news and growth. 

• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. 

• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition. 

• Analyze the potential of new products, making recommendations based on sales and profit analysis. 

• Drive and manage all aspects of innovation from concept creation to 360 launch plans.  Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate.   

• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. 

• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. 

• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing. 

• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. 

• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments. 

• Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers 

• Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints. 

• Other responsibilities as assigned by your manager. 

The Details:

• Location: We are based in Seattle, WA. While we have a strong preference for local candidates, we are currently considering remote applicants based on the West Coast only, to align with our team's working hours and collaboration needs.

• Hours: Typical PST business hours, but with flexibility to global time zones as needed.

• Physical requirements: Ability to handle both sitting and screen time for long periods of time

• Travel requirements: 10%

What you’ll bring to the table: 

• Bachelor’s Degree required, MBA preferred.   

• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing.  Global brand product development is a plus. 

• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners. 

• Strategic thinking for a dynamic category and channel 

• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence. 

• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases. 

• Strong project management skills and understanding of NPD process from ideation to execution.  

• Self-starter who takes initiative and speaks their mind. 

What can help you really stand out: 

• Skincare product marketing and development experience 

• Global marketing experience  

Approximate Salary Range Based on Experience and Location:

$100,000 - $110,000 USD/annually

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