Global Brand Director

Company: RayNeo USA LLC
Location: Remote – Global (North America & China)
Employment Type: Full-Time
Salary: $250,000 Annually

ABOUT US

RayNeo is the world’s leading consumer augmented reality (AR) company, backed by TCL Electronics and recognized as the Official Worldwide Olympic Partner in the AR glasses category.

Our mission is to transform everyday life for one billion people through next-generation augmented reality and AI-powered wearable technology. With operations spanning more than 30 markets, RayNeo combines advanced optical research, product innovation, and large-scale manufacturing to bring the next generation of intelligent wearable experiences to consumers worldwide.

As we continue expanding our global footprint, we are looking for visionary leaders who can help shape how the world recognizes, experiences, and connects with the RayNeo brand.

ABOUT THE JOB

As Global Brand Director, you will lead the development and execution of RayNeo’s global brand strategy, ensuring a consistent, compelling, and recognizable brand identity across international markets.

You will work closely with executive leadership, product, marketing, communications, and regional teams across North America and China to strengthen brand positioning, drive awareness, and translate RayNeo’s technological innovation into meaningful consumer experiences.

Your responsibilities will include:

* Develop and oversee global brand strategy, positioning, messaging, and identity.
* Lead integrated brand campaigns across digital, social, retail, events, and international markets.
* Ensure consistent brand representation across global platforms, partnerships, and customer touchpoints.
* Collaborate with product and marketing teams to communicate the value of AR glasses and AI-powered wearable technology.
* Oversee brand research, competitive intelligence, market perception, and audience insights.
* Manage creative direction, brand guidelines, agency relationships, and campaign execution.
* Build strategic brand partnerships and identify opportunities to increase global visibility.
* Establish brand performance metrics and report strategic progress to executive leadership.

This position offers an opportunity to influence the global identity of an emerging technology leader, shape consumer perceptions of augmented reality, and build a brand with the potential to reach audiences across multiple continents.

REQUIREMENTS

* 8+ years of experience in brand management, global marketing, or brand strategy.
* Demonstrated experience leading and executing large-scale brand initiatives.
* Strong understanding of international markets, consumer behavior, and brand positioning.
* Proven leadership, strategic planning, and cross-functional collaboration skills.
* Excellent written and verbal communication skills.

BONUS POINTS

* Experience in consumer electronics, augmented reality (AR), virtual reality (VR), AI, or wearable technology.
* Background in global brand development and international market expansion.
* Experience managing integrated marketing campaigns and multi-channel brand activations.
* Knowledge of digital marketing, social media strategy, influencer marketing, and content development.
* Experience managing creative agencies, media partnerships, and external vendors.
* Familiarity with North American and Asian markets, particularly China.
* Experience with product launches, technology branding, retail marketing, and consumer engagement.
* Ability to manage multicultural teams and collaborate across international time zones.

PERKS

* Remote-first working arrangement with opportunities for international collaboration.
* Opportunity to work with a globally recognized AR and AI wearable technology company.
* Exposure to international markets, global partnerships, and high-profile brand initiatives.
* Direct collaboration with executive leadership and cross-functional teams.
* Access to RayNeo’s latest augmented reality glasses and product innovations.
* Opportunities for professional growth and leadership development.
* Performance-based bonus and incentive opportunities, subject to company policy.

Join RayNeo and help define the next generation of global consumer technology branding.