Field Marketing Specialist

AMER Field Marketing Specialist

We are looking for a proactive, forward thinking Field Marketing Specialist, remote based, to support the planning and execution of integrated marketing strategy and implementation across the entire AMER Region, in support of the financial objectives of Ping Identity’s North American business. This role requires experience across lead generation marketing channels, to support pipeline generation activities.

This position will report to the Director of Field Marketing and the primary focus will be working alongside and in collaboration with the Field Marketing and Sales Director of the entire AMER Region to plan and deliver comprehensive multi-touch campaigns into verticals and strategically named accounts.

Responsibilities:

• Support the GTM strategy and implementation of marketing initiatives, delivering pipeline coverage for the AMER sales organization working side by side with the Director of Field Marketing 

• Assist with development and execute regional marketing plans, including physical and virtual events, webinars, email campaigns, etc. across supporting account based strategies.

• Support and maximize efficiencies across the entire execution process -  including pre and post event/campaign activities such as campaign event briefs, email and linkedin promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution.

• Manage and engage with external marketing vendors as needed such as finance processes for contacts and invoice payments.

• Collaborate and engage with relevant internal departments as needed, including the sales organization, digital marketing, product marketing, corporate marketing, marketing operations, partner organization, procurement, legal finance and more

• Utilize regional marketing dashboards and reports in Salesforce and Tableau, to track the effectiveness & impact of marketing investments on pipeline generation.

• Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, ZoomInfo, 6Sense, Sendoso, Splash and more.

• Work closely with and build relationships with sales team to support and develop events to help them expand into their assigned territories

• Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva

• Assist with event logistics eg. Stand shipments, staffing, giveaways, branding

Required Skills & Qualifications:

• Bachelor's degree in marketing, business, or in a related field.

• Minimum 3 years of directly relevant, hands-on marketing experience with a demonstrated ability to execute successful integrated marketing programs preferably in the B2B tech industry. 

• Ability to work independently, creatively and analytically 

• Proven ability to work with sales teams and multiple levels of management, while being highly responsive and able to multitask. 

• Experience with key sales and marketing technologies a plus (examples include Marketo, Salesforce.com, Google Suite etc)

• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.

• Ability to manage, collaborate, leverage and thrive in a fast-paced fast-growing matrix environment.

• High energy, enthusiasm, initiative, and flexibility.

  • Working knowledge of SFDC.

  • Positive attitude and work collaboratively.

  • Strong initiative and ability to work independently or collaboratively.

  • Travel – ability to travel as needed (no more than 25%)

Base Hiring Range: $75,000 - $90,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.