Event Marketing Manager - Merchant Engagement
To see similar active jobs please follow this link: Remote Management jobs
Overview
In this multifaceted role, you'll spearhead Recharge's owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty. You'll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals. Additionally, you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion, fostering a cohesive event experience for our high-value accounts.
What you’ll do
ChargeX - Lead the Charge:
Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.
Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives.
Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption.
Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences.
ChargeUp - Energize Regional Markets:
Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region.
Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.
Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.
ABM Event Motion - Align and Support:
Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.
Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events.
Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.
What you’ll bring
Minimum 5+ years of experience in event marketing or a related field.
Proven track record of planning and executing large-scale marketing events.
Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting.
Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external).
Project management expertise with a focus on organization, prioritization, and meeting deadlines.
Data-driven approach with a passion for measuring and analyzing event impact.
Experience working in a fast-paced environment and managing multiple projects simultaneously.
Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms.
Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission.
About the job
Event Marketing Manager - Merchant Engagement
To see similar active jobs please follow this link: Remote Management jobs
Overview
In this multifaceted role, you'll spearhead Recharge's owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty. You'll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals. Additionally, you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion, fostering a cohesive event experience for our high-value accounts.
What you’ll do
ChargeX - Lead the Charge:
Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.
Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives.
Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption.
Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences.
ChargeUp - Energize Regional Markets:
Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region.
Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.
Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.
ABM Event Motion - Align and Support:
Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.
Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events.
Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.
What you’ll bring
Minimum 5+ years of experience in event marketing or a related field.
Proven track record of planning and executing large-scale marketing events.
Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting.
Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external).
Project management expertise with a focus on organization, prioritization, and meeting deadlines.
Data-driven approach with a passion for measuring and analyzing event impact.
Experience working in a fast-paced environment and managing multiple projects simultaneously.
Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms.
Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission.