Email Marketing and CRM Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Team: Marketing Subteam: eCommerce Classification: Non-Exempt Job Type: Contract, 30 hours per week (4-6 month duration) Location: Remote (EST preferred) Hourly rate: $60-$70/hour
OVERVIEW:
Nugget®, a direct-to-consumer Play company, is looking for an experienced CRM Contractor to lead our email marketing efforts. In this role, you’ll manage the execution of our email campaigns ensuring smooth delivery, accurate reporting, and optimized performance while keeping our programs on track to drive customer acquisition, engagement, and retention. We’re passionate about creating meaningful, impactful connections with our audience, and email is a key channel for those interactions.
Your role will involve informing what we should keep doing and what we can do better to further develop our existing email marketing programs, optimizing workflows, and ensuring consistency in our email. This position is perfect for someone with a strong background in email/CRM management who excels at keeping systems running efficiently, executing with precision, working collaboratively and delivering results.
If this sounds like you, and you’re eager to contribute to a fun, growing brand, we’d love to hear from you!
What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World’s First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we’re just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We’re proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.
ABOUT THIS ROLE:
Strategy
You will manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
You will advance strategy for customer lifecycle email flows, identifying customer characteristics (for example: birthdays, purchase anniversaries, etc.) that we can design automatic campaigns around
You will develop plans and partner with brand marketing and social media teams to grow our email list through lead generation
Execution
You will partner with E-Comm & Brand Directors to conceptualize, outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team
You will build out appropriate email segmentations for each broadcast email, finalize set-up in Klaviyo (subject line, alt text,and linking), and proof each email before sending to customers for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
You will concept, outline and set up trigger campaigns (post purchase, lifecycle, etc) in collaboration with our internal design/copy team
You will maintain, build, and segment multiple email lists
You may run A/B tests with clear objectives, hypothesis and ways to measure results
You will ensure that all our email sending and managing practices conform to industry standards and best practices
Measurement and Analytics
You will support the maintenance of a dashboard/reporting tracker with KPI’s to monitor results
You will evaluate data and provide recommendations on how to improve our email communications & site personalization
About the job
Email Marketing and CRM Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Team: Marketing Subteam: eCommerce Classification: Non-Exempt Job Type: Contract, 30 hours per week (4-6 month duration) Location: Remote (EST preferred) Hourly rate: $60-$70/hour
OVERVIEW:
Nugget®, a direct-to-consumer Play company, is looking for an experienced CRM Contractor to lead our email marketing efforts. In this role, you’ll manage the execution of our email campaigns ensuring smooth delivery, accurate reporting, and optimized performance while keeping our programs on track to drive customer acquisition, engagement, and retention. We’re passionate about creating meaningful, impactful connections with our audience, and email is a key channel for those interactions.
Your role will involve informing what we should keep doing and what we can do better to further develop our existing email marketing programs, optimizing workflows, and ensuring consistency in our email. This position is perfect for someone with a strong background in email/CRM management who excels at keeping systems running efficiently, executing with precision, working collaboratively and delivering results.
If this sounds like you, and you’re eager to contribute to a fun, growing brand, we’d love to hear from you!
What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World’s First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we’re just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We’re proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.
ABOUT THIS ROLE:
Strategy
You will manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
You will advance strategy for customer lifecycle email flows, identifying customer characteristics (for example: birthdays, purchase anniversaries, etc.) that we can design automatic campaigns around
You will develop plans and partner with brand marketing and social media teams to grow our email list through lead generation
Execution
You will partner with E-Comm & Brand Directors to conceptualize, outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team
You will build out appropriate email segmentations for each broadcast email, finalize set-up in Klaviyo (subject line, alt text,and linking), and proof each email before sending to customers for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
You will concept, outline and set up trigger campaigns (post purchase, lifecycle, etc) in collaboration with our internal design/copy team
You will maintain, build, and segment multiple email lists
You may run A/B tests with clear objectives, hypothesis and ways to measure results
You will ensure that all our email sending and managing practices conform to industry standards and best practices
Measurement and Analytics
You will support the maintenance of a dashboard/reporting tracker with KPI’s to monitor results
You will evaluate data and provide recommendations on how to improve our email communications & site personalization