Director, Revenue Marketing

HubSpot is hiring a Director of NAM Revenue Marketing to continue our transformation of how we develop sales pipeline globally at HubSpot. Building off our industry-leading inbound marketing engine, this leader will bring vision, passion, and purpose to how our reps engage with buyers. Motivated by the idea of empowering customers, this person will lead the charge of devising and implementing new and more innovative ways to prospect, ultimately helping HubSpot to grow better. This person thrives on building scalable programs, working collaboratively across teams, and owning a number.

The Director of NAM Revenue Marketing is an experienced, and empathetic leader who has built extraordinary and adaptable teams. They are an innovative marketer and a respected sales partner. This leader has developed exceptional demand programs through a blend of creativity, operational excellence, and analytical rigor. They excel at process building, communication, and execution in a fast-scaling global organization.

This role is part of the Flywheel Marketing team, which helps our sales and customer success teams acquire, engage, and delight customers, and reports to the Global VP of Revenue Marketing. This person is accountable for delivering on pipeline/revenue targets in partnership with Sales for both net new and existing customer revenue across HubSpot's suite of products.

In this role, you'll get to:

• Evolve HubSpot's approach to demand generation through high-impact integrated campaigns and programmatic prospect engagement.

• Build strategies to generate and convert the full spectrum of inbound and outbound demand.

• Establish how to engage new buyers and segments with our full suite of products.

• Build processes, programs, and feedback loops that enable valuable, scalable, high-impact prospect engagement.

• Partner with Sales & RevOps to drive adoption and success of new prospecting motions at HubSpot

• Partner with Product Marketing, Marketing Automation and Community Led Growth to offer outsized value to prospects via a differentiated approach.

• Partner with Regional marketing to empower regional teams to leverage campaigns successfully.

• Own a pipeline number and meaningfully contribute to the success of the business.

• Educate our customers on how to replicate our playbook.

Skills and experience required:

• Extensive experience in field marketing or demand-generation role in $1B+ BtoB technology organization.

• Experience of leading/managing managers.

• Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business.

• Hands-on experience with predominant sales and marketing systems such as Salesforce/HubSpot, analytics platforms, and ABM platforms such as 6sense or Demandbase.

• Experience and proven track record operating in a matrixed environment; able to be effective in working across organizational boundaries and building relationships

• Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches

• Experience designing and building field-focused marketing programs across digital, first & third-party events, and partner ecosystems including resellers, tech partners, and GSI

Cash compensation range: 177000-283000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.