Director - Paid Social

About You

We are seeking an accomplished and forward-thinking Director of Paid Social to lead the development and execution of innovative media strategies. This leader will own substantial media budgets and play a critical role in driving acquisition across Meta, TikTok, Reddit, and other emerging social channels.

The Director will own performance strategy, guide a team of channel experts, and partner cross-functionally to deliver efficient, scalable growth for new customers. The ideal candidate blends data-driven decision-making with a deep understanding of creative, audience, and platform nuances. They are both a player and a coach, comfortable getting into platform details while developing team talent and elevating our paid social practice.

Responsibilities: 

• Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program 

• Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth

• Leverage platform and MTA data to inform investment decisions.

• Drive actionable insights across audiences, creative, placements, and bidding strategies.

• Define clear KPIs and implement rigorous performance tracking and reporting frameworks.

• Partner with Analytics to assess channel efficiency, incrementality, and ROI.

• Translate complex data into clear business narratives and recommendations for senior leadership.

• Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts

• Foster a culture of testing, curiosity, accountability, and performance excellence

• Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel

• Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation.

• Proactively identify opportunities to improve process, automation, and team workflow.

Requirements:

• 8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred 

• 5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams

• Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required 

• Experience leveraging an MTA or MMM to drive new customer acquisition

• Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau)

• Proven ability to manage large budgets and deliver on CPA targets

• Excellent communicator, able to translate performance insights into strategic recommendations for executives

• Comfortable working in a fast-paced, results-driven environment with shifting priorities

Preferred Qualifications

• Experience with a DTC subscription brand

• Agency and in-house experience 

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$165,000—$175,000 USD