Director of Trade Marketing
WHAT YOU’LL DO
In this role, you will own the full set of retail activation, channel programs, and commercial enablement initiatives that support our sales and field organizations. You will serve as the strategic and operational bridge between Sales, Brand, Field, and Finance, ensuring that strategies translate into programs that execute cleanly across priority accounts and retail environments.
You will design activation tools, develop customer-facing materials, manage in-market assets, coordinate execution across teams, and deliver performance reporting that guides commercial decisions. You will also bring structure, rigor, and speed to a function that needs to run with discipline at scale.
Your mandate is straightforward: build a commercial activation function that improves execution, increases velocity, and elevates the performance of every channel we support.
WHO YOU ARE
● Commercial Activation Strategist – You understand how to turn brand direction into programs that influence retail performance and revenue outcomes.
● Retail Execution Leader – You have experience enabling product movement in high-velocity retail settings and understand what drives throughput at the shelf.
● Financially Fluent Operator – You manage budgets, track spend, and present clear commercial impact tied to investment.
● Data-Grounded Decision Maker – You use performance trends, velocity metrics, and account-level insights to refine and optimize programs.
● Builder With Structural Discipline – You combine big-CPG processes with the adaptability required in a fast-growth environment.
● Cross-Functional Partner – You work seamlessly with Sales, Brand, Field, and Finance to ensure alignment and accelerate commercial results.
● High-Ownership Executor – You move quickly, stay organized, and hold yourself to a high operational standard.
RESPONSIBILITIES
● Develop and execute national retail and channel activation plans aligned to commercial priorities.
● Oversee the forecasting, sourcing, and deployment of execution materials and in-market assets.
● Build customer-facing decks, one-pagers, and toolkits that support sell-in and improve retail performance.
● Design account-level programs and activation plans that strengthen visibility and throughput.
● Manage retail initiatives including displays, placements, partnership activations, and in-store events.
● Deliver performance reporting such as pre/post analysis, velocity trends, and ROI recaps.
● Partner closely with Sales, Field, and Key Accounts to ensure clean deployment and in-market execution.
● Manage budgets, vendor relationships, and operational workflows with discipline.
● Conduct periodic field visits to understand retailer needs and validate execution.
● Improve internal systems, communication, and processes to support a fast-moving commercial organization.
REQUIREMENTS
● 8+ years in commercial activation, shopper strategy, retail execution, or related CPG commercialization roles.
● Strong experience in high-velocity consumer categories.
● Proven record building and deploying retail programs in C-store, specialty retail, or large-format channels.
● Experience blending big-brand rigor with small-company adaptability.
● Ability to build ROI recaps and use data to inform commercial decisions.
● Skilled in project management, budget ownership, and vendor coordination.
● Strong communicator with cross-functional alignment experience across Sales, Field, Brand, and Finance.
● High accountability, urgency, and follow-through.
LOCATION
● Remote (US or Canada)
● Travel approximately 10%
COMPENSATION
This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.
About the job
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Director of Trade Marketing
WHAT YOU’LL DO
In this role, you will own the full set of retail activation, channel programs, and commercial enablement initiatives that support our sales and field organizations. You will serve as the strategic and operational bridge between Sales, Brand, Field, and Finance, ensuring that strategies translate into programs that execute cleanly across priority accounts and retail environments.
You will design activation tools, develop customer-facing materials, manage in-market assets, coordinate execution across teams, and deliver performance reporting that guides commercial decisions. You will also bring structure, rigor, and speed to a function that needs to run with discipline at scale.
Your mandate is straightforward: build a commercial activation function that improves execution, increases velocity, and elevates the performance of every channel we support.
WHO YOU ARE
● Commercial Activation Strategist – You understand how to turn brand direction into programs that influence retail performance and revenue outcomes.
● Retail Execution Leader – You have experience enabling product movement in high-velocity retail settings and understand what drives throughput at the shelf.
● Financially Fluent Operator – You manage budgets, track spend, and present clear commercial impact tied to investment.
● Data-Grounded Decision Maker – You use performance trends, velocity metrics, and account-level insights to refine and optimize programs.
● Builder With Structural Discipline – You combine big-CPG processes with the adaptability required in a fast-growth environment.
● Cross-Functional Partner – You work seamlessly with Sales, Brand, Field, and Finance to ensure alignment and accelerate commercial results.
● High-Ownership Executor – You move quickly, stay organized, and hold yourself to a high operational standard.
RESPONSIBILITIES
● Develop and execute national retail and channel activation plans aligned to commercial priorities.
● Oversee the forecasting, sourcing, and deployment of execution materials and in-market assets.
● Build customer-facing decks, one-pagers, and toolkits that support sell-in and improve retail performance.
● Design account-level programs and activation plans that strengthen visibility and throughput.
● Manage retail initiatives including displays, placements, partnership activations, and in-store events.
● Deliver performance reporting such as pre/post analysis, velocity trends, and ROI recaps.
● Partner closely with Sales, Field, and Key Accounts to ensure clean deployment and in-market execution.
● Manage budgets, vendor relationships, and operational workflows with discipline.
● Conduct periodic field visits to understand retailer needs and validate execution.
● Improve internal systems, communication, and processes to support a fast-moving commercial organization.
REQUIREMENTS
● 8+ years in commercial activation, shopper strategy, retail execution, or related CPG commercialization roles.
● Strong experience in high-velocity consumer categories.
● Proven record building and deploying retail programs in C-store, specialty retail, or large-format channels.
● Experience blending big-brand rigor with small-company adaptability.
● Ability to build ROI recaps and use data to inform commercial decisions.
● Skilled in project management, budget ownership, and vendor coordination.
● Strong communicator with cross-functional alignment experience across Sales, Field, Brand, and Finance.
● High accountability, urgency, and follow-through.
LOCATION
● Remote (US or Canada)
● Travel approximately 10%
COMPENSATION
This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.