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Director of SEO

Apollo.io

Full-time
USA
seo
director
google analytics
saas
b2b saas
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Marketing jobs

About the Role

We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution. You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals. This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team), leveraging your expertise in technical SEO, content strategy, and programmatic SEO.

Responsibilities:

  • Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives, driving significant organic traffic and user acquisition.

  • Conduct regular technical SEO audits, identify and resolve technical issues, and ensure our website is optimized for crawlability, indexability, and performance.

  • Identify and capitalize on opportunities to scale our SEO efforts through automation, content templating, and efficient content production workflows.

  • Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals, ensuring high-quality, optimized content.

  • Develop and execute a link-building strategy to increase domain authority and improve organic rankings.

  • Track key SEO metrics, analyze data to identify trends and opportunities, and provide regular reports to stakeholders on SEO performance and progress.

  • Continuously research and stay up-to-date on the latest SEO trends, algorithm updates, and best practices.

  • Work closely with cross-functional teams, including marketing, product, engineering, and sales, to ensure alignment and maximize SEO impact.

  • Recruit, mentor, and lead a team of SEO specialists, fostering a culture of collaboration and continuous improvement.

Qualifications:

  • 7+ years of experience in SEO, with a proven track record of success in driving organic traffic growth and achieving SEO goals, ideally within a B2B SaaS environment.

  • Deep understanding of all facets of SEO, including technical, on-page, off-page, and content strategy.

  • Strong experience with programmatic SEO, including keyword clustering, content templating, and automated content generation.

  • Expertise in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, and others.

  • Experience in developing and executing international SEO strategies, including website localization, hreflang implementation, and multilingual keyword research.

  • Excellent analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies.

  • Strong communication and collaboration skills, with the ability to effectively communicate SEO concepts to both technical and non-technical audiences.

  • Proven ability to lead and manage a team of SEO professionals, providing guidance, mentorship, and support

About the job

Full-time
USA
Posted 1 year ago
seo
director
google analytics
saas
b2b saas
Enhancv advertisement
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Director of SEO

Apollo.io
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Marketing jobs

About the Role

We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution. You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals. This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team), leveraging your expertise in technical SEO, content strategy, and programmatic SEO.

Responsibilities:

  • Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives, driving significant organic traffic and user acquisition.

  • Conduct regular technical SEO audits, identify and resolve technical issues, and ensure our website is optimized for crawlability, indexability, and performance.

  • Identify and capitalize on opportunities to scale our SEO efforts through automation, content templating, and efficient content production workflows.

  • Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals, ensuring high-quality, optimized content.

  • Develop and execute a link-building strategy to increase domain authority and improve organic rankings.

  • Track key SEO metrics, analyze data to identify trends and opportunities, and provide regular reports to stakeholders on SEO performance and progress.

  • Continuously research and stay up-to-date on the latest SEO trends, algorithm updates, and best practices.

  • Work closely with cross-functional teams, including marketing, product, engineering, and sales, to ensure alignment and maximize SEO impact.

  • Recruit, mentor, and lead a team of SEO specialists, fostering a culture of collaboration and continuous improvement.

Qualifications:

  • 7+ years of experience in SEO, with a proven track record of success in driving organic traffic growth and achieving SEO goals, ideally within a B2B SaaS environment.

  • Deep understanding of all facets of SEO, including technical, on-page, off-page, and content strategy.

  • Strong experience with programmatic SEO, including keyword clustering, content templating, and automated content generation.

  • Expertise in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, and others.

  • Experience in developing and executing international SEO strategies, including website localization, hreflang implementation, and multilingual keyword research.

  • Excellent analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies.

  • Strong communication and collaboration skills, with the ability to effectively communicate SEO concepts to both technical and non-technical audiences.

  • Proven ability to lead and manage a team of SEO professionals, providing guidance, mentorship, and support

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