Director of Product Marketing - MetaMask
About Consensys & MetaMask
As part of Consensys, you’ll work on MetaMask — a core product in Consensys’ portfolio — while benefiting from the scale, culture, and mission of the broader organization.
MetaMask is evolving.
What began as the world’s leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible.
Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible.
The Opportunity
We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform.
This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership.
This is a 0→1, build role. You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets.
What You’ll Do
Define product marketing strategy for the phase for MetaMask
Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
Drive adoption, engagement, and retention
Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
Focus on measurable outcomes such as user growth, engagement, retention, and monetization
Partner deeply with Product and Engineering
Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
Advocate for user needs, clarity, and trust throughout the product development process
Influence cross-functional decision-making without formal authority
Build foundations for scale
Establish product marketing frameworks, systems, and operating rhythms for a growing product area
Coach and develop a Product Marketing Manager and help define how the function scales over time
Balance hands-on execution with leadership as the team grows
Connect MetaMask to culture and global markets
Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy
What We’re Looking For
You’ll bring
10+ years of experience in Product Marketing, Consumer Marketing, or related roles
Proven experience leading product marketing for consumer-facing financial or transactional products
Demonstrated ability to define strategy independently and execute hands-on when needed
Strong cross-functional credibility with Product, Growth, and Engineering teams
Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
Strongly preferred
Experience at a fintech, neobank, or consumer platform with embedded financial features
Exposure to international or emerging markets
Experience repositioning a product into a broader platform or ecosystem
Background in customer insights, user research, or data-informed marketing strategy
Not required
Prior crypto or web3 experience (We value strong consumer finance judgment — crypto fluency can be learned.)
How You’ll Succeed Here
You’re someone who:
Is equally analytical and creative
Can make confident decisions with incomplete information
Understands that trust and clarity are foundational to consumer finance experiences
Brings executive presence without ego
Pushes teams forward while remaining deeply collaborative
Thrives in fast-moving, evolving environments
Why Join Consensys
Help shape the future of consumer finance at global scale
Work on products that redefine how people interact with and control digital value
Join a mission-driven, deeply technical team building foundational infrastructure for the next era of the internet
Opportunity to grow into broader leadership as the function scales
Compensation
For US-based candidates, the expected base salary range is $146,000–$215,000 USD, plus generous bonus (with company performance-based accelerators), equity, and benefits. Final compensation will be determined based on experience, location, and role scope.
About the job
Apply for this position
Director of Product Marketing - MetaMask
About Consensys & MetaMask
As part of Consensys, you’ll work on MetaMask — a core product in Consensys’ portfolio — while benefiting from the scale, culture, and mission of the broader organization.
MetaMask is evolving.
What began as the world’s leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value, designed to make saving, earning, moving, and using money more open, flexible, and accessible.
Built on crypto rails but designed for everyday use, MetaMask is helping define a new category of consumer experience — one that gives people more control over their money while remaining simple, intuitive, and globally accessible.
The Opportunity
We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform.
This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership.
This is a 0→1, build role. You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets.
What You’ll Do
Define product marketing strategy for the phase for MetaMask
Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
Drive adoption, engagement, and retention
Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
Focus on measurable outcomes such as user growth, engagement, retention, and monetization
Partner deeply with Product and Engineering
Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
Advocate for user needs, clarity, and trust throughout the product development process
Influence cross-functional decision-making without formal authority
Build foundations for scale
Establish product marketing frameworks, systems, and operating rhythms for a growing product area
Coach and develop a Product Marketing Manager and help define how the function scales over time
Balance hands-on execution with leadership as the team grows
Connect MetaMask to culture and global markets
Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy
What We’re Looking For
You’ll bring
10+ years of experience in Product Marketing, Consumer Marketing, or related roles
Proven experience leading product marketing for consumer-facing financial or transactional products
Demonstrated ability to define strategy independently and execute hands-on when needed
Strong cross-functional credibility with Product, Growth, and Engineering teams
Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
Strongly preferred
Experience at a fintech, neobank, or consumer platform with embedded financial features
Exposure to international or emerging markets
Experience repositioning a product into a broader platform or ecosystem
Background in customer insights, user research, or data-informed marketing strategy
Not required
Prior crypto or web3 experience (We value strong consumer finance judgment — crypto fluency can be learned.)
How You’ll Succeed Here
You’re someone who:
Is equally analytical and creative
Can make confident decisions with incomplete information
Understands that trust and clarity are foundational to consumer finance experiences
Brings executive presence without ego
Pushes teams forward while remaining deeply collaborative
Thrives in fast-moving, evolving environments
Why Join Consensys
Help shape the future of consumer finance at global scale
Work on products that redefine how people interact with and control digital value
Join a mission-driven, deeply technical team building foundational infrastructure for the next era of the internet
Opportunity to grow into broader leadership as the function scales
Compensation
For US-based candidates, the expected base salary range is $146,000–$215,000 USD, plus generous bonus (with company performance-based accelerators), equity, and benefits. Final compensation will be determined based on experience, location, and role scope.