Director of Martech

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

Are you a dynamic and results-driven sales leader with an entrepreneurial spirit to build from the ground up? To be a challenger and disrupt the status quo with innovative technology and sales strategy? StackAdapt is seeking a talented Director to join our team and lead the charge in driving our entry into the new world of programmatic + marketing technology. As the Director of Martech you will play a pivotal role in expanding our market presence and establishing StackAdapt as the leader in the new combined space of programmatic + martech.

Reporting to the CRO, the Director of Martech will manage and build a team of talented Account Executives, collaborating with cross-functional teams, to deliver a thoughtful, data-driven, sales strategy to expand StackAdapt’s market presence in the programmatic and martech advertising space. 

What you'll be doing

• Strategic Leadership:

• Develop and execute a comprehensive sales strategy for the martech sector and its integration with our programmatic offering.

• Hire a new team of sales executives to activate against our new offering. Motivate, and mentor this high-performing sales team to achieve and exceed revenue targets.

• Collaborate with cross-functional teams to ensure seamless integration of martech solutions.

• Define commercial pricing strategy and GTM tactics across the globe. 

• Partner closely with product teams to define a solution that differentiates our offering from others in market. 

• Market Expansion:

• Identify and pursue new business opportunities within the martech space.

• Build and maintain strong relationships with key clients and partners in the industry.

• Identify market trends, competitor activities, and emerging technologies to inform strategic decisions.

• Sales Execution:

• Drive the full sales cycle, from prospecting to deal closure, ensuring customer satisfaction throughout.

• Work closely with clients to understand their martech needs and tailor solutions accordingly.

• Develop a rigorous rhythm of business to track progress against key goals and KPIs and ensure a robust pipeline is developed. 

• Collaborate with marketing to define our market narrative, push though leadership and PR pieces, and actively target prospective customers across our marketing channels. 

• Reporting and Analysis:

• Provide regular and insightful sales performance reports to senior management.

• Utilize data-driven insights to optimize sales strategies and enhance team performance.

What you bring to the table:

• Proven track record of success in Martech sales, with a minimum of 5-10 years of experience.

• Have a minimum of 3-5 years of team management experience, ideally in a sales management role.

• Demonstrate an entrepreneurial mindset and feel energized by the prospect of shaping the future of StackAdapt's Martech strategy.

• Strong leadership skills with a demonstrated ability to build and lead high-performing teams.

• In-depth understanding of the Martech ecosystem, including email, SMS, cross channel messaging, CDP data activation, reporting and analytics, and industry trends.

• Experience with executing martech branding/awareness strategies.

• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.

• Strategic thinker with a results-oriented mindset and a passion for driving business growth

StackAdapters enjoy:

• Highly competitive salary + commission structure

• 401K matching

• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off

• Access to a comprehensive mental health care platform

• Health benefits from day one of employment

• Work from home reimbursements

• Optional global WeWork membership for those who want a change from their home office

• Robust training and onboarding program

• Coverage and support of personal development initiatives (conferences, courses, etc)

• Access to StackAdapt programmatic courses and certifications to support continuous learning

• An awesome parental leave policy

• A friendly, welcoming, and supportive culture

• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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